Browsing by Author "Mustapha, Lambe Kayode"
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Item Agenda Setting Theory: A Reflective and Visionary Analysis(Covenant University Press, Otta, Ogun State, Nigeria, 2012-11-06) Mustapha, Lambe KayodeThis chapter examine how the the public learn about the issues of the day via mediated communication; how the member of the public are primed to attach differential weighs to those issues in response to the media placements, displays and contextualization. It documents that past and projects into the future of the theory.Item Agenda-setting(Covenant University Press, 2012) Mustapha, Lambe KayodeThe chapter delves into the trajectory of agenda-setting, a theory of mass communication that triggered resurgence of mass media effects tradition. It traces its genealogy, trajectories and futuristic consequence of the theory for unpacking mass communication phenomenon.Item Analysing Media Role in Satisfaction with Democracy among Undergraduates in Selected Universities in Kwara State, Nigeria(Published by Faculty of Communication and Information Sciences, University of Ilorin, Ilorin, Nigeria, 2018-06) Mustapha, Maryam Lasisi; Mustapha, Lambe Kayode; Anafi, Aminat BukolaThis study examines the comparative role of mass media in perceived satisfaction with democracy among the youths in selected universities in Kwara State. Based on the belief that the political public sphere is largely complex for direct interaction by majority of citizens, requiring mass-mediated connection, mass of informed citizenry and the notion that informed youths are fundamental to the future of democracy, the study investigates the contribution of dependency on mass media on perceived satisfaction with democracy from Media System Dependency Theoretical paradigm. Sampling 335 respondents proportionately from University of Ilorin and Al-Hikmah University, Ilorin, Kwara State, Nigeria and premising the findings on questionnaires’ responses, the study observed significant difference in dependency on mainstream and new media among the respondents in favour of the new media. However, the results revealed that mainstream media contribute more variance in perceived satisfaction with democracy among the youths. The paper recommends that media factor should be included in the exploration of satisfaction with democracy in tandem with other key democratic institutions previously documented.Item Analysing Media Role in Satisfaction with Democracy among Undergraduates in Selected Universities in Kwara State, Nigeria(Department of Mass Communication, University of Ilorin, Ilorin, Nigeria, 2018-06-30) Mustapha, Maryam Lasisi; Mustapha, Lambe Kayode; Anafi, Aminat BukolaThis study examines the comparative role of mass media in perceived satisfaction with democracy among the youths in selected universities in Kwara State. Based on the belief that the political public sphere is largely complex for direct interaction by majority of citizens, requiring mass-mediated connection, mass of informed citizenry and the notion that informed youths are fundamental to the future of democracy, the study investigates the contribution of dependency on mass media on perceived satisfaction with democracy from Media System Dependency Theoretical paradigm. Sampling 335 respondents proportionately from University of Ilorin and Al-Hikmah University, Ilorin, Kwara State, Nigeria and premising the findings on questionnaires’ responses, the study observed significant difference in dependency on mainstream and new media among the respondents in favour of the new media. However, the results revealed that mainstream media contribute more variance in perceived satisfaction with democracy among the youths. The paper recommends that media factor should be included in the exploration of satisfaction with democracy in tandem with other key democratic institutions previously documented.Item Analysing Media Role in Satisfaction with Democracy among Undergraduates in Selected Universities in Kwara State, Nigeria(Faculty of Communication and Information Sciences, 2018-06) Mustapha, Lambe KayodeThis study examines the comparative role of mass media in perceived satisfaction with democracy among the youths in selected universities in Kwara State. Based on the belief that the political public sphere is largely complex for direct interaction by majority of citizens, requiring mass-mediated connection, mass of informed citizenry and the notion that informed youths are fundamental to the future of democracy, the study investigates the contribution of dependency on mass media on perceived satisfaction with democracy from Media System Dependency Theoretical paradigm. Sampling 335 respondents proportionately from University of Ilorin and Al-Hikmah University, Ilorin, Kwara State, Nigeria and premising the findings on questionnaires’ responses, the study observed significant difference in dependency on mainstream and new media among the respondents in favour of the new media. However, the results revealed that mainstream media contribute more variance in perceived satisfaction with democracy among the youths. The paper recommends that media factor should be included in the exploration of satisfaction with democracy in tandem with other key democratic institutions previously documented.Item Building Critical and Active electorate in Nigeria and a New Agenda for the Media(Faculty of Business and Social Sciences, University of Ilorin, 2018-10-01) Mustapha, Lambe KayodeThe year 2007 is in many ways epochal in the annals of Nigeria’s political life. Apart from the fact that the political score-card loaded with many firsts, there is a great need to consolidate Nigeria’s democracy. For the first time in Nigeria’s chequered history, there was a 360-degree transition of leadership from one civilian to another within a republic. Also, the nation, for the first time, witnessed the completion of a second and terminal term of any civilian dispensation, having truncated the tenures of the leaders in the first and second republics via coup d’état. This chapter examines the role of the mass media in raising political consciousness and activism of Nigerians toward consolidation of of democratic practices.Item Citizen Journalism in a Digital Age: An assessment of Content Generation and Audience Perception(Department of Mass Communication, University of Ilorin, Ilorin, Nigeria, 2018-06-01) Abdulbaqi, Saudat Salah; Mustapha, Lambe Kayode; Olawoyin, MonsuruApart from availing the audience with varieties of media contents from which to gratify his needs, the digital age has contributed immensely to the emergence and development of citizen journalism. This has liberalized the practice of the profession from the practices in the rule-governed mainstream media that differentiate professionals from quacks. Although many studies have confirmed the quintessential role of the mainstream media in setting agenda for public discourse, not much attention has been paid to examining how contents of citizen journalism stir up discussions among the audience. This quantitative study evaluated perception of audience about the contents reported by citizen journalists, within the context of the public sphere. Data were gathered through the use of questionnaire. The study revealed that even though audiences do not consider the contents posted online by citizen journalists as much credible, they still reply on them for their daily information needs. The study also revealed that the respondents do not perceive citizen journalists as meeting ethical standard common with trained journalists. Based on its findings, the study enjoyed trained mass communication graduates to embrace citizen journalism given it informational roles to the society.Item Corruption in the Limelight: The Relative Influence of Traditional Mainstream and Social Media on Political Trust in Nigeria(Annenberg Press, University of Southern California, 2022) Akinola, Oladipupo Abdullahi; Omar, Bahiya; Mustapha, Lambe KayodeItem Deceptive advertising and powerlessness of the consumers: Analysis of Omo and Ariel detergent advertisements(Faculty of Social Sciences, University of lagos, 2016) Mustapha, Lambe Kayode; Owolabi, Aminat Sheriff; Mustapha, Maryam LasisiAdvertising provides important marketing information that contributes to the survival of the economy globally. Since products and services' prospects often have limited knowledge about market offerings, advertising provides ample information that guides consumers in making informed and rational decisions. Being a form of commercial speech, advertising enjoys some degree of liberty granted other forms of expressions. The neck-breaking competition that characterized contemporary market milieus, however, creates survival instinct that oftentimes make advertisers to transcend ethical boundary. Hence, deceptive advertising, which is antithesis of responsible marketing communication, remains a polemical issue among scholars, advertisers, consumers and regulatory agencies. Giving the functional equivalence of many products and seemingly hyperbolic nature of selling messages, this study, using simulation theory, examines the implications of perceived of Omo and Ariel detergents' advertisements on consumer purchase and use of the detergents. Finding reveal that consumer realise the existence of deceptive advertising, perceive it as norm, but seemingly feel powerless about it. Keywords: Deceptive advertising, social responsibility, simulation theory, Omo, Ariel, detergentItem Dependency on social networking sites for news among UNILORIN students(Department of Mass Communication, University of Ilorin, 2020) Mustapha, Maryam Lasisi; Mustapha, Lambe Kayode; Abdulrauf-Salau, AishatNews, as one of the most cardinal roles of journalism and media organisation, has faced increasing low patronage since the triumph of neoliberal capitalist system which led to commercialisation of media and commodification of news. The emergence of social and digital media platforms is, however, changing narratives about news consumption, particularly among the youths. While the digital media platforms rekindled the interest of the young audience, these alternative sources lack the gatekeeping qualities unique to the mainstream media and give room for doubts on the credibility of information sourced therein. This study, therefore, examined the influence of perceived credibility on the use of and dependency on social network sites for news among the young audience (N=381) from the Uses and Gratifications (U&G) and media system dependency theoretical lens. Findings revealed that, youth sampled use Social Networking Sites (SNSs) to source information and news on celebrity, educational, sport, political matters and investment issues. They also affirmed the centrality of the news on SNSs to their decision making about important issues Additionally, it was found that perceived credibility was a significant predictor of use and dependency on news on social networking sites. This study signals the need to leverage on youth’s consumption of news on the social media to enhance certain practical and policy improvements on news dissemination in today’s digitalised media environment. Keywords: News, Dependency theory, uses and gratifications, credibility, social networking sites, youthsItem Dependency on social networking sites for news among UNILORIN students(Department of Mass Communication, University of Ilorin, 2020) Mustapha, Maryam Lasisi; Mustapha, Lambe Kayode; Abdulrauf-Salau, AishatNews, as one of the most cardinal roles of journalism and media organisation, has faced increasing low patronage since the triumph of neoliberal capitalist system which led to commercialisation of media and commodification of news. The emergence of social and digital media platforms is, however, changing narratives about news consumption, particularly among the youths. While the digital media platforms rekindled the interest of the young audience, these alternative sources lack the gatekeeping qualities unique to the mainstream media and give room for doubts on the credibility of information sourced therein. This study, therefore, examined the influence of perceived credibility on the use of and dependency on social network sites for news among the young audience (N=381) from the Uses and Gratifications (U&G) and media system dependency theoretical lens. Findings revealed that, youth sampled use Social Networking Sites (SNSs) to source information and news on celebrity, educational, sport, political matters and investment issues. They also affirmed the centrality of the news on SNSs to their decision making about important issues Additionally, it was found that perceived credibility was a significant predictor of use and dependency on news on social networking sites. This study signals the need to leverage on youth’s consumption of news on the social media to enhance certain practical and policy improvements on news dissemination in today’s digitalised media environment. Keywords: News, Dependency theory, uses and gratifications, credibility, social networking sites, youthsItem Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia(International Islamic University Malaysia Press, 2015-06-30) Mustapha, Lambe Kayode; Wok, SaodahThe increasing transnational migration of people and availability of homeland newspapers on the web have stimulated interest in the understanding of the use and effects of homeland media on a nation’s foreign residents. This study explores the relationship between the agenda covered in three Nigerian online newspapers (N=260) and how they were perceived by Nigerian students in Malaysia (N=350) during the 2011 Nigerian presidential election. Specifically, the issues in online newspapers and their location (homepage and index) and length were compared with the issues perceived as being important by Nigerian students in Malaysia. Comparing content analysis data with survey responses, the findings revealed a modest but plausible support for the agenda-setting potential of the online newspapers. In view of the established correspondence between issues that are salient in the news and issues perceived by the readers, the study establishes the importance of homeland online media to political cognitions and actions among diasporic Nigerians. It also suggests the need to explore other cues in the online newspapers capable of raising the salience of issues in the perceptions of the Nigerian diaspora.Item Exploring the agenda-setting potential of homeland online newspapers on perceptions of elections issues among diasporic Nigerians in Malaysia(IIUM Press, 2015-12-29) Mustapha, Lambe Kayode; Wok, SaodahThe increasing transnational migration of people and availability of homeland newspapers on the web have stimulated interest in the understanding of the use and effects of homeland media on a nation’s foreign residents. This study explores the relationship between the agenda covered in three Nigerian online newspapers (N=260) and how they were perceived by Nigerian students in Malaysia (N=350) during the 2011 Nigerian presidential election. Specifically, the issues in online newspapers and their location (homepage and index) and length were compared with the issues perceived as being important by Nigerian students in Malaysia. Comparing content analysis data with survey responses, the findings revealed a modest but plausible support for the agenda-setting potential of the online newspapers. In view of the established correspondence between issues that are salient in the news and issues perceived by the readers, the study establishes the importance of homeland online media to political cognitions and actions among diasporic Nigerians. It also suggests the need to explore other cues in the online newspapers capable of raising the salience of issues in the perceptions of the Nigerian diaspora. Keywords: 2011 Nigerian presidential election; agenda-setting; issues salience; Nigerian students in Malaysia; online newspapersItem Generic Framing of Boko Haram Insurgency in the Nigerian Press(Department of Mass Communication, University of Lagos, 2017-06-01) Mustapha, Maryam Lasisi; Ibrahim, Ismail Adegboyega; Mustapha, Lambe Kayode; Udende, PatrickThis study examines the patterns of frames adopted by the Nigerian newspapers in the coverage of Boko Haram insurgency. It adopted the methodological justification of content analysis as means of obtaining data. A multistage sampling technique was adopted to selected the newspapers. This involves a purposive and systematic random selection of the units of analysis. The study, which is situated within the assumptions, arguments and discussion of framing theory explores newspaper reportage of an ongoing crisis rooted in spiritual beliefs in a multi-religious setting. The content analysis of two Nigerian newspapers (the Guardian and the Nation), conducted to determine the print media framing of the insurgency, produced 237 news articles during a period of six months in 2014. Findings show that Nigerian newspapers adopt the five generic frames of framing as postulated by Semetko and Valkenburg (2000). Hence, they reported the news stories along the responsibility, human interest, conflicts, morality and economic consequences frames. The results show that the responsibility frame is the most prevalent frame. This finding demonstrates the roles of the press as a builder of consensus and thus ascertain media social responsibility stance for a society in crises.Item Generic Framing of Boko Haram Insurgency in the Nigerian Print Media(Journal of Multimedia Technology & Communication Technology, 2017-06) Mustapha, Maryam Lasisi; Ibraheem, Ismail Adegboyega; Mustapha, Lambe Kayode; Udende, PatrickThe study examines the patterns of frame adopted by Nigerian newspapers in the coverage of Boko Haram insurgency. it adopted the methodological justifications of content analysis as means of obtaining data. A multistage sampling technique was adopted to select the newspapers. this included a purposive and systematic random selection of the units of analysis. the study, which is situated within the assumptions, arguments and discussions of framing theory explores newspaper reportage of an on-going crises rooted in spiritual beliefs in a multi-religious setting. a content analysis of two Nigerian newspapers (The Guardian and The Nation) conducted to determine the print media framing of the insurgency, produced 257 news articles during a period of six months in 2014. Findings show that Nigerian newspapers adopt the five generic frames of framing as postulated by Semetko and Valenburg (2020). hence, they reported the news stories along the responsibility, human interest, conflict, morality and economic consequences frames. the results show that the responsibility frame is the most prevalent frame. these findings demonstrate the role of the press as a builder of consensus and thus ascertain media social responsibility stance for society in crisis.Item Generic framing of Boko Haram insurgency in the Nigerian print media(. Published by World Bank Step-B Centre of Excellence in Multimedia and Cinematography, University of Lagos, Nigeria, 2017) Mustapha, Maryam Lasisi; Ibraheem, Ismail Adegboyega; Mustapha, Lambe Kayode; Udende, PatrickThis study examines the patterns of frame adopted by Nigerian newspapers in the coverage of Boko Haram insurgency. It adopted the methodological justifications of content analysis as means of obtaining data. A multistage sampling technique was adopted to select the newspapers. This involved a purposive and systematic random selection of the units of analysis. The study, which is situated within the assumptions, arguments and discussions of framing theory explores newspaper reportage of an ongoing crises rooted in spiritual beliefs in a multi-religious setting. A content analysis of two Nigerian newspapers (The Guardian and The Nation), conducted to determine the print media framing of the insurgency, produced 237 news articles during a period of six months in 2014. Findings show that Nigerian newspapers adopt the five generic frames of framing as postulated by Semetko and Valkenburg (2000). Hence, they reported the news stories along the responsibility, human interest, conflict, morality and economic consequences frames. The results show that the responsibility frame is the most prevalent frame. These findings demonstrate the role of the press as a builder of consensus and thus ascertain media social responsibility stance for a society in crisis.Item Global Media and Muslim Representations(University of Muhammediyah Yogyakarta, Indonesia and International Islamic University Malaysia, 2009-12-10) Ahmed, Murtadha Busair; Abubakar, Ibrahim Yusuf; Mustapha, Lambe KayodeThe contemporary global economy and the role of the global media in shaping people’s opinions towards it accommodation have great implication for Muslims’ culture, values and image, considering the secularizing tendency of the project on one hand and pejorative portrayal of Muslims on the other. By their reach and pervasive nature, global media penetrates all civilization and alter their entire structures and potencies, by blurring, bending and blending the audiences’ perspectives with the megalomaniac Western values and decimating other perspectives that run counter to them. Most prevalent is their assaults on Islam and Muslims through various informational and cultural framings that have gained sustained prominence in the absence of a credible alternative system. In view of the implication of the ongoing on the Muslims and the fatality of creating unnecessary division in the already culturally-inclined fragile globe, this paper contributes to the ongoing debate on creation on responsible global media regime, by awakening the stakeholders on desirable roles, that would be beneficial to all in the short and long run.Item Mainstreaming African communication scholarship through paradigmatic and programmatic research(University of Lagos Press, 2021) Mustapha, Lambe Kayode; Mustapha, Maryam Lasisi; Abubakar, Ibrahim YusufThe chapter analyses the mechanisms for advancing communication scholarship in African setting from the prisms of paradigmatic stances in mass communication theorisation and research. It profiles the ontological, epistemological and axiological considerations that grounded extant communication theories and the need to enhance visibility of African communication research and scholarship through Afrocentric paradigm.Item Managing Cultural and Ethical Variability in the Globalized Work Environment(Department of Mass Communication, University of Lagos, 2012-09-20) Mustapha, Lambe Kayode; Kadiri, Kehinde KadijaCommunication is a key variable in the organization of human relations at individual, group and societal levels. The arrival of new communication technologies, however, brought about significant changes in the strategies and conducts of the contemporary organizations. The integration of the entire globe, through breath-taking technological apparatuses affects every societal institutions in many ways that are challenging yet opportunity oriented. Mostly affected in the lives of today’s organization are the areas of organizational interaction, structure and culture. In view of the role of changing communication technologies in structural, functional and survival of organizations in this era of globalization, this paper presents the pan-theoretical, communication-induced, adjustments that guarantee a perfect working alchemy among postmodern workers of diverse intellectual, cultural, ethical and linguistic milieus.Item MANAGING CULTURAL AND ETHICAL VARIABILITY IN THE GLOBALIZED WORK ENVIRONMENT(Department of Mass Communication, University of Lagos, 2012-09) Mustapha, Lambe Kayode; Kadiri, Kehinde KadijatCommunication is a key variable in the organization of human relations at individual, group and societal levels. The arrival of new communication technologies, however; brought about significant changes in the strategy and conducts of the contemporary organizations. The integration of the entire globe, through breath-taking technological apparatuses affects every societal institution in many ways that are challenging yet opportunity-oriented. Mostly affected in the lives of today's organizations are the areas of organizational interaction, structure and culture. In view of the role of changing communication technologies in structural, functional and survival of organizations in this era of globalization, this paper presents the pan-theoretical, communication-induced, adjustments that guarantee a perfect working alchemy among postmodern workers of diverse intellectual, cultural, ethical and linguistic milieus.
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