Agenda-setting
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Date
2012
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Publisher
Covenant University Press
Abstract
The chapter delves into the trajectory of agenda-setting, a theory of mass communication that triggered resurgence of mass media effects tradition. It traces its genealogy, trajectories and futuristic consequence of the theory for unpacking mass communication phenomenon.
Description
A chapter on agenda-setting that explains the entirety of historical, empirical and heuristic value of the theory.
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Citation
Mustapha, L. K. (2012). Agenda-setting: A reflective and visionary analysis. In Critique and Application of Communication Theories N. T. Ekeanyanwu, S. N. Ngoa & I. A. Sobowale (eds.) 85-108.