Browsing by Author "Udende, Patrick"

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    Adoption of Paperless Communication and Information System among Staff and Undergraduates of University of Ilorin as Strategy for Internal Communication
    (Jalingo Journal of Social and Management Sciences, Faculty of Social and Management Sciences, Taraba State University, Jalingo, 2021-08) Yusuf, Tajudeen; Udende, Patrick; Azeez, Adesina Lukuman; Olaboye, Ghaniyah Olaide
    Advancement in technology has presented unprecedented opportunities for staff and undergraduates to utilize paperless information and communication as tool of internal communication. This has triggered interest in scholarship on paperless information and communication. Despite interest among scholars and researchers on paperless studies, little is written on Nigerian setting and more specifically staff and students of Universities. Against this background, a study was undertaken to investigate level of adoption of paperless communication information system among staff and students of University of Ilorin, Nigeria. Based on Morgan’s published table, a sample size of 380 was drawn from the entire population (50,484) while instrument of data collection was the questionnaire. The findings from the study revealed among other things that use of paperless communication ensures easy access to document backup and recovery as well as highly reliable working software that allows proper management of information. The study concludes that paperless communication and information system is essential tool for internal commination strategy. The study recommends among other things, sustained use of paperless which is a transition to an era of technology that calls for commitment for both staff and students.
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    ADVERTISING: A PRODUCTIVE OR WASTEFUL VENTURE?
    (Journal of the Department of Business Administration, 2013) Udende, Patrick
    Even as advertising has occupied a seemingly dominant position in marketing of goods and services, some cynics still doubt its relevance. The paper, therefore, makes an insightful incursion particularly on the stance of the fund conservationists with a view to reading meaning into their accusations. Issues that form the bone of contention are centered on quality, price and availability rather than advertising occupying the central position. The paper, having considered some case studies, concludes that much as the price may be affordable or much as the product or service is easily accessible with its acclaimed good quality, without advertising the product or service will assume a negligible place in the market share. It recommends the use of advertising by marketers even during recession.
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    Agenda-Setting Role of the Mass Media on Corruption and Insecurity: A Content Analysis of Three Nigerian Newspapers
    (College Press, 2014-12) Udende, Patrick
    The issue of development has always been high on national agenda. And the mass media are incontrovertibly recognised for their significant role as precursor of information on all spheres of life. On account of this, the paper examines the role of the mass media in creating awareness and shaping people’s attitude concerning corruption and security challenges in Nigeria. It content-analyses three newspapers namely; Daily Trust, Nigerian Tribune and The Nation in terms of story type, prominence and sources of information on security issues. The researcher purposely selects the national newspapers on the strength of their pedigree covering the period of July and December, 2012. Findings of the 359 stories published in the 42 issues systematically selected reveal that the newspapers covered insecurity adequately. The study concludes that there is high-level prominence and regularity which individual newspapers devote to security concerns. It recommends among other things that the mass media should sustain their tempo of reportage with a view to influencing all stakeholders to explore avenues of halting the spate of corruption and insecurity which constitutes a clog in the wheels of national development.
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    AN ANALYSIS OF DAILY SUN, DAILY TRUST AND THE NATION NEWSPAPERA FRAMING OF DASUKIGATE
    (Faculty of Social Sciences, Benue State University, Makurdi, 2016-06) Udende, Patrick; Abubakar, Ibrahim Yusuf
    The paper analyses how selected newspapers framed stories on the alleged diversion of 2.1 billion US dollars meant to fight Boko Haram insurgence in Nigeria by Col. Sambo Dasuki (rtd). Using quantitative and qualitative research methods, it purposively selects three national newspapers; Daily Sun, Daily Trust and The Nation. The three-month study systematically selects 48 editions at the interval of 4th number beginning from December 2, 2015 to February 29, 2016. The study quantitatively analyses pattern of frames with a view to determining the dominant frames the newspapers use in constructing stories. Also, the study descriptively analyses stories in terms of how newspapers cover the story. Findings show that conspiracy frame is the dominant frame (21%) in the newspapers reports. This is followed by human interest frame (17%) while attribution of responsibility and conflict frames each has (15%). The study also finds that newspapers use different frames like conspiracy, conflict/human interest, attribution of responsibility and appeal to principle frames to construct stories depending on the nature of a story. The study recommends among other things that newspapers should maintain the use of appropriate frames to construct stories as issues arise with a view to enhancing informed public debate.
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    An Analysis of Daily Sun, Daily Trust and The Nation Newspapers Framing of Dasukigate
    (Faculty of Social Sciences, Benue State University, Makurdi, 2016-06) Udende, Patrick; Abubakar, Ibrahim
    The paper analyses how selected newspapers framed stories on the alleged diversion of 2.1 billion US dollars meant to fight Boko Haram insurgence in Nigeria by Col. Sambo Dasuki (rtd). Using quantitative and qualitative research methods, it purposively selects three national newspapers; Daily Sun, Daily Trust and The Nation. The three-month study systematically selects 48 editions at the interval of 4th number beginning from December 2, 2015 to February 29, 2016. The study quantitatively analyses pattern of frames with a view to determining the dominant frames the newspapers use in constructing stories. Also, the study descriptively analyses stories in terms of how newspapers cover the story. Findings show that conspiracy frame is the dominant frame (21%) in the newspapers reports. This is followed by human interest frame (17%) while attribution of responsibility and conflict frames each has (15%). The study also finds that newspapers use different frames like conspiracy, conflict/human interest, attribution of responsibility and appeal to principle frames to construct stories depending on the nature of a story. The study recommends among other things that newspapers should maintain the use of appropriate frames to construct stories as issues arise with a view to enhancing informed public debate.
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    Analysis of Daily Sun, Daily Trust and the Nation Newspapers framing of Dasukigate
    (Faculty of Social Sciences Benue State University, Makurdi, 2016) Udende, Patrick; Abubakar, Ibrahim Yusuf
    The paper analyses how selected newspapers framed stories on the alleged diversion of 2.1 billion US dollars meant to fight Boko Haram insurgent in Nigeria by Col. Sambo Dasuki (rtd). Using quantitative and qualitative research method, it purposively selects three national newspapers; Daily Sun; Daily Trust; and The Nation. The three-month study systematically selects 48 editions at the interval of 4th number beginning from December 2, 2015 to February 29, 2016. The study qualitatively analyses pattern of frames with a view to determining the dominant frames the newspapers use in constructing stories. Also, the study descriptively analyses stories in terms to how newspapers cover the stories. Findings show that conspiracy frame is the dominant frame (21%) in the newspapers reports. This is followed by human interest frames (17%) while attribution of responsibility and conflict frames each has (15%). The study also finds that newspapers use different frames like conspiracy, conflict/human interest, attribution of responsibility and appeal to principle frames to construct stories depending on the nature of story. The study recommends among other things that newspapers should maintain the use of appropriate frames to construct stories as issues arise with a view to enhancing informed public debate.
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    An Analysis of Daily Sun, Daily Trust and The Nation Newspapers' Framing of Dasukigate
    (2016-06-16) Udende, Patrick; Abubakar, Ibrahim Yusuf
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    Analysis of Social Media Messages on COVID-19
    (Journal of Human Development and Communication, 2022) Udende, Patrick; Akpede, Kaior Samuel; Adisa, Rasaq Mohammed; Mahamood, Ahmad Fahmi; Abdullah, Shuhairimi; Abdulbaqi, audat S.; Abubakar, Y. Ibrahim; La’aro, Oba Abdulkadir
    There is a rich literature on health communication generally. Most of these literatures dwell on diseases and viruses (see Kampf, Todt, Pfaender & Steinermann, 2020). However, rarely is anything found on the emergent virus COVID-19 otherwise known as Corona virus. This gives impetus to the study which aim is to analyse messages people post on social media about the virus. A purposive sampling of selected messages on ASUU Congress Whatsapp platform of Academic Staff Union of Universities, University of Ilorin Chapter was used for the analysis between 1st January and 31st March 2020. Results show that most of the messages were on preventive measures as their hallmark was to create awareness on how to forestall people from being vulnerable to it. The study concludes that outbreak of novel diseases and viruses are bound to emerge, and social media will continue to serve as platforms for people to share messages about emerging diseases and viruses. Among other things, the study recommends sustained use of the social media by people to share not only preventive but also corrective measures about viruses as they emerge.
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    ANALYSIS OF THE NATION AND DAILY TRUST NEWSPAPERS COVERAGE OF POLITICAL DEFECTIONS IN NIGERIA
    (Journal of Global Business and Social Entrepreneurship (GBSE), 2017) Udende, Patrick; Adisa, Rasaq; Mahamood, , Ahmad Fahmi; Abubakar, I.Y.; Adegoke, R. O; Abdullah, Shuhairimi; Ahmad, Norizah; Bajuri, Maskor; Hussin, Noorsalwani
    We carried out a study on selected newspapers coverage of political defections in Nigeria in 2014. The purpose of the study was to analyze how selected Nigerian newspapers frame stories on political defections. Using framing theory, we purposively selected two newspapers; Daily Trust and The Nation. We adopted qualitative content analysis as a method for the study. We descriptively analyzed stories in terms of the pattern of frames and tone (positive, negative or neutral). Findings show writers’ use of different frames in their stories and this vary and the pattern of frames show elements of bias based on political affiliation. The study concluded that there is apparent bias in most of the defection stories reported in The Nation while those carried in Daily Trust are neutral. On the strength of findings, the study recommended among other things that writers should avoid obvious framing of stories which reflect bias on the basis of their political inclinations for the sake of an informed citizenry.
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    Assessment of Pattern Editorial Readership in Nigerian Newspaper
    (KSU Journal of Mass Communication, 2014-03) Udende, Patrick; Onobe, M.J.
    There is no denying the fact that people selectively read or listen to the mass media messages for obvious reasons. While some listen or read for entertainment, others do that for information or education among others. In view of this, the researchers carried out a survey on newspaper editorial readership in Nigeria in 2013 to determine the number of people that read editorial and for what reasons. Findings show that 81 per cent of the respondents randomly drawn from Makurdii, Benue State of Nigeria read editorial and most (88%) read for the purpose of education or information. While 39 per cent prefer editorial of interpretation, most (38%) are civil servants with males in the majority (59%). The study concludes that editorial readership culture in Nigeria is encouraging. It recommends among other things that the editorialists should always localise their editorials to sustain interest of readers.
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    Audiences’ Response to Emotional Expression on Facebook
    (Journal of Media, Communication & Languages, Faculty of Communication Technology, Cross River University of Technology, Calabar, Nigeria, 2019-04) Udende, Patrick; Adisa, Rasaq Mohammed; Iorkase, Sylvester
    The advent of social media has provided an opportunity for users to express emotional messages of different kinds. Audiences on their part react to these emotional messages depending on the feeling expressed. Against this backdrop, a study was undertaken on the kinds of emotional messages people express on the social media platforms with close reference to Facebook, and responses elicited from audiences. Anchored on social sharing theory, the study adopted textual analysis as method of study. Population of the study was emotional messages on Facebook from which a sample was purposely drawn between June and August, 2017. These messages were descriptively analysed. Findings show a relative high preponderance of emotional messages with feelings of sorrow or grief that attract corresponding reactions with soothing tone, and that some reactions demonstrate a lack of understanding of some messages posted. The study concludes that from the pattern of messages, emotional posts with sorrowful undertone also attract high responses unlike messages with feelings of optimism, and fulfilment. The study recommends among other things that audience should understand the meaning of any emotional messages users post before they react to such messages.
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    Audiences’ Response to Emotional Expression on Facebook
    (Journal of Media, Communication & Languages, 2019-04) Udende, Patrick; Adisa, Rasaq M.; Iorkase, Sylvester
    The advent of social media has provided an opportunity for users to express emotional messages of different kinds. Audiences on their part react to these emotional messages depending on the feeling expressed. Against this backdrop, a study was undertaken on the kinds of emotional messages people express on the social media platforms with close reference to Facebook, and responses elicited from audiences. Anchored on social sharing theory, the study adopted textual analysis as method of study. Population of the study was emotional messages on Facebook from which a sample was purposely drawn between June and August, 2017. These messages were descriptively analysed. Findings show a relative high preponderance of emotional messages with feelings of sorrow or grief that attract corresponding reactions with soothing tone, and that some reactions demonstrate a lack of understanding of some messages posted. The study concludes that from the pattern of messages, emotional posts with sorrowful undertone also attract high responses unlike messages with feelings of optimism, and fulfilment. The study recommends among other things that audience should understand the meaning of any emotional messages users post before they react to such messages.
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    The Changing Media Landscape and the Changing Social Context of Media Use by Youths
    (Benue Journal of Communication and Development (BJCD), 2012-01) Udende, Patrick; Adisa, R.M.
    The transient nature of the media always offers new opportunities. Associated with the current communication technology, particularly the internet, are social networking sites, which enable people to make contact for various reasons. This article explores the kind of relationship youth, in particular, make through the various networking sites. To do this, a combination of survey and interview was carried out at the University of Ilorin, Nigeria. Sample size of 300 respondents was randomly selected for survey, on whom a standard questionnaire was administered. Another thirty respondents were purposively selected for the interview. The findings revealed that youth majorly use Facebook among the social sites. Also youth spend considerable time on social media for the purpose of establishing and maintaining old friends, and also for making new ones. The study recommends that while engaging in cyber interaction, youth should avoid indulging in kinds of issues with potentials of eroding their societal values.
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    Communication Tools and Challenges of Global Modernity: Focus on E-Governance in Nigeria
    (Nigeria Journal of Management Sciences (NJMS), 2015-07) Udende, Patrick; Tsafa, Tina
    This study was conducted to determine the extent to which e-governance has fared in Nigeria. Primary data was obtained through questionnaire and interview from a sample of Sciences (SPSS) tool. The results show that 61.3% contest the belief that e-governance leads to transparency, accountability and reduction in corruption. Also,54% show that insufficient internet infrastructure and illiteracy conspire to thwart the effectiveness of e-governance in Nigeria. The study concludes that people lack confidence in the initiative. The study recommends among other things, prioritization of human capacity development. Also, internet services should be made easily affordable to every Nigerian by reducing the internet cost to be more accessible by citizens so as to enhance their interaction 483 and 25 respondents respectively. Descriptive analysis was done, using Statistical Package for Social with government.
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    Comparative Analysis of Newspaper Framing of Public Officers' Corruption
    (Journal of Human Development and Communication, 2018) Adisa, Rasaq M.; Ahmed, Fahmi Mahmood; Ahmed, Kamaldeen Arikewuyo; Shuhairimi, Abdulah; Udende, Patrick; Nor'izah, Ahmad; Abubakar, Ibrahim; Maskor, Bajuri; Ahmad, Hizurrahman Rezuan
    This research was conducted to examine and compare the prevalence of public officials’ corruption frames in the online version among three popular Nigerian newspapers. Individual news article on public officials’ corruption was the unit of analysis while the reliability coefficients calculated using Holsti’s formula resulted to 90.0%. This study discovered that in the framing of 2016 public official corruption issues, the newspapers varied significantly with p=0.002 and p=0.000 respectively on corruption frames. However, the study, anchored on framing theory, identified economic consequence frames, the responsibility attributes, the treatment frames in the corruption issues. Further results revealed that the economic consequence frame identified financial losses with the total percentage of (63.8%). Nigerian government was framed as having highest responsibility for corruption eradication with the total percentage of (79.6%). Therefore, responsible government was recommended for treatment of corruption in Nigeria with the total percentage of (82.2%). While this study is focusing on the aspect of media frames, future researches can attempt to explore the area of audience frames where the study does not cover.
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    Determinants of Undergraduates’ Decision to Study Mass Communication at the University of Ilorin, Nigeria
    (Department of Mass Communication, Taraba State University, Jalingo, 2020-04) Udende, Patrick; Abdulbaqi, Saudat S.; Kadiri, Kehinde K.
    Every student that applies for a course at any tertiary institution has a rationale for the choice. Therefore, this study investigated the factors that influence undergraduates’ decision to study Mass Communication at the University of Ilorin, Nigeria. The population of the study was all the 214 registered students during the 2015/2016 academic session that cut across the four levels in the Department of Mass Communication. Since the study population was not large, all the students constituted sample for the study. The instrument of data collection was questionnaire. Complementing this instrument was in-depth interview which 20 students purposively selected were involved. Findings showed that, majority (61%) who voluntarily applied to study Mass Communication at the University of Ilorin was due to array of staff, facilities at the department (52%), and reputation of the University as a whole (41%), just as more than half of respondents (66%) indicated that they feel fulfilled studying Mass Communication at the University of Ilorin. The study concluded that although other factors with varying degrees of response rate including peer influence, parental role, job prospects, and proximity are responsible for students’ decision to study Mass Communication, these factors are secondary. It therefore recommended, among other things, that the University and the Department, in particular, should sustain its standard so as to satisfy students’ expectation and remain attractive to potential Mass Communication students.
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    Diffusion of Information Theory and Senior Staff Attitude toward Paperless Information Processing and Communication in the Town Planning and Development Authority, Ilorin, Kwara State
    (Journal of Media, Communication & Languages, 2018-11) Udende, Patrick; Yusuf, Olarenwaju Tajudeen; Aderinoye, Ganiyat O
    Against the backdrop that information and communication technologies are product of innovation which have become the bedrock of human activities, a qualitative study was undertaken to ascertain employees’ attitude toward paperless information processing and communication in the workplace. Anchored on Diffusion of Innovation theory, an in-depth interview was personally conducted with ten senior staff of Town Planning and Development Authority, Ilorin, Kwara State, Nigeria. Findings of the study reveal that most employees are desirous of having their workplace shift from a paper to paperless office due to ease of communication and other derivable advantages. Besides, lack of infrastructure confronts efforts at going paperless in the workplace. The study concludes that much of communication in most offices is greatly carried out through printed paper. The study recommends among other things the need for employers to take a holistic approach in ascertaining and providing basic infrastructure and training of staff to become computer literate so as to ensure an efficient paperless work environment.
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    Dominant Variables in News Writing and Reporting and the Problem of their Attainment
    (Ahmadu Bello University Press Limited, Zaria, Kaduna State, Nigeria, 2018) Udende, Patrick; Akpede, Kaior; Santas, Tsegyu; Abubakar, Ibrahim
    In the final analysis, readers are expected to: a. Define the concepts of news, news writing and reporting; b. Identify news values; c. Explain journalism principles and fundamental factors that constrain reporters at work; d. Discuss the relationship between professional ideals and daily practice in journalism.
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    Election Coverage and Safety of Journalists in Nigeria
    (Ahmadu Bello University Press, 2020) Santas, Tsegyu; Udende, Patrick
    The upsurge of coordinated attacks on journalists while covering elections and other crucial assignments are becoming normal around the globe. And this raises serious questions to the safety of journalists in Nigeria today. This chapter examined this issue with a view to drawing the attention of the government to evolve measures to contain this trend before the situation escalates beyond control.
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    Essence and Operations of Advertising Agencies
    (Al-Hikmah University, Ilorin, Nigeria, 2015) Udende, Patrick; Adegoke, Rukayat Ololade
    The paper discusses that agencies are set up to counsel, plan, prepare and execute promotion programmes on behalf of their clients. Anchored on the General Systems theory, it shows that in order to establish an agency, registration, a functional office, professional and skilled personnel in advertising and equipment are imperative. The paper posits that an agency is not self-reliant; it depends on services of creative boutiques. against the backdrop that agency's performance is undermined by certain factors like inability to meet dateline, irregular power supply and low patronage occasioned by high commission, the paper recommends among other things meeting datelines, improvement in source of power supply and that full-service agencies in particular should charge reasonable and affordable commisions to encourage teeming advertisers to enjoy their creative expertise.