Essence and Operations of Advertising Agencies

No Thumbnail Available

Date

2015

Journal Title

Journal ISSN

Volume Title

Publisher

Al-Hikmah University, Ilorin, Nigeria

Abstract

The paper discusses that agencies are set up to counsel, plan, prepare and execute promotion programmes on behalf of their clients. Anchored on the General Systems theory, it shows that in order to establish an agency, registration, a functional office, professional and skilled personnel in advertising and equipment are imperative. The paper posits that an agency is not self-reliant; it depends on services of creative boutiques. against the backdrop that agency's performance is undermined by certain factors like inability to meet dateline, irregular power supply and low patronage occasioned by high commission, the paper recommends among other things meeting datelines, improvement in source of power supply and that full-service agencies in particular should charge reasonable and affordable commisions to encourage teeming advertisers to enjoy their creative expertise.

Description

Keywords

Advertising Agency, Compesation, Clients

Citation

Collections