Browsing by Author "Mustapha, Yusuf Ismaila"
Now showing 1 - 20 of 29
Results Per Page
Sort Options
Item Assessing marketing strategies in manufacturing firms in Kwara State(Department of Business Administration, University of Ilorin, Ilorin., 2008) Mustapha, Yusuf IsmailaItem Assessing the effect of environmental factors on the performance of depressed textile manufacturing firms in Kaduna State(Department of Business Administration, University of Ilorin, Ilorin., 2011) Mustapha, Yusuf Ismaila; Ekpunobi, Grace NnekaItem An assessment of the effect of multi-product marketing strategy on resources optimization in manufacturing firms in Kwara State(2009-12) Mustapha, Yusuf IsmailaItem Comparative Analysis of Service Quality and Customers’ Satisfaction of Interest and Non-Interest Based Cooperative Societies in Ilorin Emirate.(Department of Business Administration, University of Jordan, Jordan., 2017) Mustapha, Yusuf Ismaila; Aremu, Mukaila Ayanda; Brimah, Aminu NassirDissatisfaction of customers (members) with the quality of service of cooperative societies in the recent past has put their growth and survival in question. The need for qualitative service has made customers to join different types of cooperative societies with different mode of operations especially interest and non-interest based cooperative societies. The study specifically examines the difference between service quality and levels of satisfaction derived by members of Interest and Non-interest based Cooperative Societies as well as the relationship between service quality and members’ levels of satisfaction. It employed a combination of stratified and convenience sampling techniques to select 180 target respondents from the study area. Independent t-test and regression analysis were employed as analytical technique. The study found that there is difference between service quality and satisfaction levels of members of interest and non-interest based cooperative societies and there is significant relationship between service quality and satisfaction levels of members of cooperative societies. It was recommended that Management of the two categories of cooperative societies should explore the service quality dimensions as means of competitive advantage in their respective areas of operations.Item Competitiveness in telecommunication industry: A need for service quality and customer satisfaction(Department of Marketing, University of Ilorin, Ilorin, 2016) Aremu, Mukaila Ayanda; Mustapha, Yusuf Ismaila; Apara, Marufat Olabisi; Okpara, Kyrian Kelechipara,Item Competitiveness in telecommunication industry: A need for service quality and customer satisfaction.(Department of Marketing, University of Ilorin, Ilorin, 2016) Aremu, Mukaila Ayanda; Mustapha, Yusuf Ismaila; Apara, Marufat Olabisi; Okpara, Kyrian KelechiparaItem Competitiveness in telecommunication industry: A need for service quality and customer satisfaction.(Department of Marketing, University of Ilorin, Ilorin, 2016) Aremu, Mukaila Ayanda; Mustapha, Yusuf Ismaila; Apara, Marufat Olabisi; Okpara, Kyrian KelechiparaItem Corporate social responsibility and organisational productivity: A study of MTN Nigeria limited, Ilorin, Kwara State(Department of Marketing, University of Ilorin, Ilorin, 2015) Mustapha, Yusuf Ismaila; Aun, Isaac IortimbirItem Effect of sales force size on the performance of selected listed manufacturing firms in South-western, Nigeria(Faculty of Management and Social Sciences University of Maiduguri, Maiduguri, 2015-09) Mustapha, Yusuf Ismaila; Bello, Asola Kamal; Ahmed, Abiodun GaniyuItem Enhancing service quality dimensions as means of sustaining customer satisfaction in Nigerian banking industry(Clarion University of Pennsylvania, Clarion, Pennsylvania,, 2018) Aremu, Mukaila Ayanda; Onifade, Toyin Esther; Aremu, Moriam Adeyemi; Mustapha, Yusuf IsmailaWith the growing knowledge around sustainability concerns, banks are gaining improved service as a result of their participation in sustainable banking efforts. Retaining customers and sustaining long-term customer interest needs to be maintained by enhancing quality services in the banking sector. The study examined the effect of enhancing service quality dimensions on sustaining customer satisfaction. A total of two hundred and fifty (250) customers of Nigerian Banks were given questionnaires. The techniques employed for data analysis include multiple correlation, descriptive analysis, and Multiple Regression. The study’s findings show that there is relationship between enhancing service quality and sustain customer satisfaction. Tangibles, reliability and responsiveness dimensions have significant impact on customer satisfaction. The study concluded that since enhancing service quality dimensions have proved to be an important factors and the driving force behind sustaining customer satisfaction. The study recommends that the management should continue to enhance quality services so as to sustain their customers.Item Green marketing and consumer buying behaviour: Evidence from quoted firms in Nigerian beverage industry(Departments of Accounting and Finance and Business Administration, Fountain University, Osogbo, 2016) Mustapha, Yusuf Ismaila; Abdulraheem, Mulikat; Omolekan, Olusola JoshuaItem Green marketing and consumer buying behaviour: Evidence from quoted firms in Nigerian beverage industry(Departments of Accounting and Finance and Business Administration, Fountain University, Osogbo, 2016) Mustapha, Yusuf Ismaila; Abduraheem, Mulikat; Omolekan, Olusola JoshuaItem Impact of brand Name on Customers’ Choice in Ilorin Metropolis(Amity Business School, Amity University, Uttar Pradesh, India., 2018) Aremu, Mukaila Ayanda; Mustapha, Yusuf Ismaila; Musa, Abdukadir Adeola; Aremu, Moriam AdeyemiIt is obvious that, nowadays, consumers are becoming more and more demanding and fickle about product quality expectations, stiffer government regulations on quality standards, rise in consumerism and dwindling disposable incomes. All these challenges require firms to look deep down and come up with a winning strategy to stay afloat. Therefore, this study was conducted to investigate the impact of brand name on consumers' choice in Ilorin metropolis with specific reference to Dangote Flour Mills Plc, Ilorin plant. Descriptive survey design was adopted. A sample size of 163 was conveniently selected through the use of Guilford and Flusher's formula from the population of 274 consumers of Dangote flour who use the brand in bread production. The data collected was analyzed through descriptive and inferential statistics; an inference was drawn with the aid of logistic regression through maximum likelihood technique of estimation. The finding of the study revealed that the brand name had a significant positive impact on consumer choice (chi-square estimation: p<0.005) at 0.05 level of significance. Based on the finding it was concluded that brand name has an impact on consumers' choice. The study therefore, recommends that effective marketing strategies and legal means be put in place to protect brand name against dubious counterfeit.Item Impact of sales promotion on revenue generation of Nigerian bottling company, Ilorin Plant.(College of Management and Social Sciences, Fountain University, Osogbo, 2015) Mustapha, Yusuf Ismaila; Bello, Asola Kamal; Ahmed, Abiodun GaniyuItem The impact of small and medium scale enterprises on economic development of Kaduna State(College of Management Sciences, Al-Hikmah University, Ilorin, 2012) Mustapha, Yusuf Ismaila; Ekpunobi, Grace NnekaItem Impact of technological competitive environmental factors on operational strategies of listed manufacturing firms in Nigeria’s food and beverage industry.(Ilorin Journal of Management Sciences, 2014) Mustapha, Yusuf Ismaila; Abdulsalam, Dauda; Abdul, Falilat AjokeItem Influence of marketing environmental factors on the performance of small and medium scale firms in Kaduna State(Abuja Administration and Management Journal, 2010-08) Mustapha, Yusuf Ismaila; Olatunle, Matthew AyodeleItem Influence of sales force size on the revenue generation of marketing organizations in Lagos State(Department of Business Administration, University of Ilorin, Ilorin., 2007) Mustapha, Yusuf IsmailaItem Influence of sales force size on the revenue generation of marketing organizations in Lagos State(Department of Business Administration, University of Ilorin, Ilorin., 2007) Mustapha, Yusuf IsmailaItem Marketing channel for urban farmers and food security in Ilorin, Nigeria.(Kaduna Business and Management Review Journal, 2014-06) Gbadeyan, Rotimi Ayodele; Kadiri, Ismaila Bolarinwa; Mustapha, Yusuf Ismaila