Impact of technological competitive environmental factors on operational strategies of listed manufacturing firms in Nigeria’s food and beverage industry.
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Date
2014
Authors
Mustapha, Yusuf Ismaila
Abdulsalam, Dauda
Abdul, Falilat Ajoke
Journal Title
Journal ISSN
Volume Title
Publisher
Ilorin Journal of Management Sciences
Abstract
Description
Keywords
Competitive environmental factors, Operational strategy, Multi-product marketing strategy, Listed manufacturing firms