ILORIN JOURNAL OF MARKETING (IJM)

Department of Marketing, University of Ilorin, Ilorin, Nigeria

ILORIN JOURNAL OF MARKETING (IJM)

dc.contributor.author	Department of Marketing, University of Ilorin, Ilorin, Nigeria
dc.date.accessioned	2024-07-10T11:44:10Z
dc.date.available	2024-07-10T11:44:10Z
dc.date.issued	2019-01
dc.description.abstract	It is a normal thing in life that people often want to become winners and never losers. This is because winners are honoured and celebrated. This is also the same in the corporate world, there is always the desire for a corporate entity to become an awardwinning company. The benefit of winning for a company includes: the elevation of the company's status, the attraction of new customers and employees to the business, improvement of the employees' morale and increase customer loyalty. The simple truth is that winning involves overcoming challenges from the competitors. In other words, when a person is good at doing something, others will like to copy him. Jay Baer succinctly expressed this by saying that "If your competitors start copying you, then you are doing something right!" Baer an American marketing consultant, speaker, and author was born on September 29, 1969. He is recognized as having attained high visibility and expertise in Marketing. I seriously believe that with the contributions we are getting in terms of paper submission to our Journal, from within and outside the University; we are doing right and we mean to keep doing so till the end. I am happy to inform you that with the emergence of Ilorin Journal of Marketing about six years ago, there are now new Marketing Journals coming into the limelight from other Universities. This is serving as a good development to the field of Marketing in Nigeria. We hope that this will give room for broader and diverse discourse in the marketing discipline. This edition is quite an improvement over the past issues and we promise to keep doing so till the Journal becomes the best. We thank all the contributors and our anonymous reviewers for their commitment and support. We look forward to receiving your comments and criticism. This, we believe, will further add value to our work. Thank you.
dc.identifier.citation	Marketing, University of Ilorin, Ilorin, Nigeria
dc.identifier.issn	2465 - 7417
dc.identifier.issn	www.unilorin.edu.ng
dc.identifier.uri	https://uilspace.unilorin.edu.ng/handle/123456789/14543
dc.language.iso	en
dc.publisher	Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria
dc.relation.ispartofseries	6(1); 1-105
dc.title	ILORIN JOURNAL OF MARKETING (IJM)
dc.type	Article