ILORIN JOURNAL OF MARKETING (IJM)
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Date
2019-01
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Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria
Abstract
It is a normal thing in life that people often want to become winners and never losers.
This is because winners are honoured and celebrated. This is also the same in the
corporate world, there is always the desire for a corporate entity to become an awardwinning company. The benefit of winning for a company includes: the elevation of
the company's status, the attraction of new customers and employees to the business,
improvement of the employees' morale and increase customer loyalty. The simple
truth is that winning involves overcoming challenges from the competitors. In other
words, when a person is good at doing something, others will like to copy him. Jay
Baer succinctly expressed this by saying that "If your competitors start copying you,
then you are doing something right!" Baer an American marketing consultant,
speaker, and author was born on September 29, 1969. He is recognized as having
attained high visibility and expertise in Marketing.
I seriously believe that with the contributions we are getting in terms of paper
submission to our Journal, from within and outside the University; we are doing right
and we mean to keep doing so till the end. I am happy to inform you that with the
emergence of Ilorin Journal of Marketing about six years ago, there are now new
Marketing Journals coming into the limelight from other Universities. This is serving
as a good development to the field of Marketing in Nigeria. We hope that this will
give room for broader and diverse discourse in the marketing discipline.
This edition is quite an improvement over the past issues and we promise to keep
doing so till the Journal becomes the best. We thank all the contributors and our
anonymous reviewers for their commitment and support.
We look forward to receiving your comments and criticism. This, we believe, will
further add value to our work.
Thank you.
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Marketing, University of Ilorin, Ilorin, Nigeria