ILORIN JOURNAL OF MARKETING (IJM)

Department of Marketing, University of Ilorin, Ilorin

ILORIN JOURNAL OF MARKETING (IJM)

dc.contributor.author	Department of Marketing, University of Ilorin, Ilorin
dc.date.accessioned	2024-07-10T11:15:49Z
dc.date.available	2024-07-10T11:15:49Z
dc.date.issued	2017-01
dc.description.abstract	It is with great pleasure to present to our teeming audience this edition of Ilorin Journal of Marketing; Vol 4 No 1, January 2017. The history of the Journal dated back to 2014 when I was the Head of Department. I appointed the founding Editor, Dr. M. A. Aremu to assist the Department in putting in place an Academic Journal that will enable the Academic Staff both within and outside the University to publish their research. It is with great joy that he has done well in keeping the dream aglow. He has successfully produced five issues of the Journal before appointing me as the Editor, on my resumption from Sabbatical leave. This was due to the pressure of work from his office as the successive Head of Department and his confidence in me. I commend him for giving me this opportunity. I am equally using this opportunity to appreciate the support of Dr. Y. I. Mustapha, the incumbent Head, Department of Marketing. He has been very committed to the successful completion of this edition. This edition has been put together to further show case our pursuit for excellence and scholarship. There have been very few journals in Marketing, therefore, the purpose of floating the Ilorin Journal of Marketing is to enable upcoming and practicing marketers both in the Academic and Corporate Sector to publish their works and contribute to the growing discourse in Marketing. We have received a lot of manuscripts from authors but only ten of the papers have been able to scale through our rigorous review and editorial process. It is our hope that those authors whose papers were rejected will not be discouraged to submit their manuscripts for the subsequent issues. The art of writing for academic publication can only be mastered through continuous learning and training. We should not forget that practice makes perfect. We sincerely express our profound gratitude to our anonymous reviewers and members of the editorial board for the great job done. We have put all the papers in this issue through plagiarism and grammar check, despite all these, we cannot rule out the possibility of having minor mistakes. We promised to keep on doing better as we make progress in our subsequent publication. It is, therefore, expected that we shall be getting feedback from our readers which we believe, will help us be on the right course. Thank you all for your support.
dc.identifier.issn	2465 - 7417
dc.identifier.uri	www.unilorin.edu.ng
dc.identifier.uri	https://uilspace.unilorin.edu.ng/handle/123456789/14542
dc.language.iso	en
dc.publisher	Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria
dc.relation.ispartofseries	4(1) ; 1-133
dc.title	ILORIN JOURNAL OF MARKETING (IJM)
dc.type	Article