ILORIN JOURNAL OF MARKETING (IJM)
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Date
2017-01
Journal Title
Journal ISSN
Volume Title
Publisher
Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria
Abstract
It is with great pleasure to present to our teeming audience this edition of Ilorin Journal of
Marketing; Vol 4 No 1, January 2017. The history of the Journal dated back to 2014 when I
was the Head of Department. I appointed the founding Editor, Dr. M. A. Aremu to assist the
Department in putting in place an Academic Journal that will enable the Academic Staff both
within and outside the University to publish their research. It is with great joy that he has
done well in keeping the dream aglow. He has successfully produced five issues of the
Journal before appointing me as the Editor, on my resumption from Sabbatical leave. This
was due to the pressure of work from his office as the successive Head of Department and his
confidence in me. I commend him for giving me this opportunity. I am equally using this
opportunity to appreciate the support of Dr. Y. I. Mustapha, the incumbent Head, Department
of Marketing. He has been very committed to the successful completion of this edition.
This edition has been put together to further show case our pursuit for excellence and
scholarship. There have been very few journals in Marketing, therefore, the purpose of
floating the Ilorin Journal of Marketing is to enable upcoming and practicing marketers both
in the Academic and Corporate Sector to publish their works and contribute to the growing
discourse in Marketing. We have received a lot of manuscripts from authors but only ten of
the papers have been able to scale through our rigorous review and editorial process. It is our
hope that those authors whose papers were rejected will not be discouraged to submit their
manuscripts for the subsequent issues. The art of writing for academic publication can only
be mastered through continuous learning and training. We should not forget that practice
makes perfect.
We sincerely express our profound gratitude to our anonymous reviewers and members of
the editorial board for the great job done. We have put all the papers in this issue through
plagiarism and grammar check, despite all these, we cannot rule out the possibility of having
minor mistakes. We promised to keep on doing better as we make progress in our subsequent
publication. It is, therefore, expected that we shall be getting feedback from our readers
which we believe, will help us be on the right course. Thank you all for your support.