ILORIN JOURNAL OF MARKETING (IJM)
| dc.contributor.author | Department of Marketing, University of Ilorin, Ilorin, Nigeria | |
| dc.date.accessioned | 2024-07-17T13:40:08Z | |
| dc.date.available | 2024-07-17T13:40:08Z | |
| dc.date.issued | 2021-01 | |
| dc.description.abstract | The editor-in-chief for Ilorin Journal of Marketing (IJM), Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria is pleased to issue the Volume 7, Number 1, Year 2021 edition of the Journal. IJM provides a platform to publish current dynamism in the field of marketing through scholarly written articles that investigated existing and emerging real-world situations. The current issue of the Journal comprises of eleven empirical articles which addressed issues from the different areas of marketing. the use of social media for the consumption of nutritional information. The first article in this edition written by Gamama, Mustapha and Balami examine the mediating effect of purchase intention on perceived behavioural control and online shopping behaviour of staff of the University of Maiduguri. The study results revealed that purchase intention has no mediating effect on the perceived behavioural control and online shopping behaviour. In the second article, Omolekan writes on product attributes' influence on consumer experience using Nigeria's online shoppers as a case study. The study employs Partial Least Square Algorithms and Bootstrapping techniques as an analytical method. The study found that the identified tangible and intangible product attributes are significant in predicting online shoppers experience in Nigeria. The third article by Oteh and others specifically seeks to ascertain youths' information needs from social media platforms and social media's effect on nutritional information consumption. The study's findings revealed that sex, marital status and awareness of nutrition and dietary information negatively influence At the same time, location and recommendations by the experts also had a significant positive influence on the use of social media for the consumption of nutritional and dietary information in the study area. In the fourth paper, Amusa and Abdul explore the effectiveness of the marketing chain of shea-butter in Kwara State, Nigeria. The study's analysis shows that Shea butter production in the study area is based on the traditional method, which resulted in the highest total cost and revenue for the producers compared to that of wholesalers and retailers. The fifth article is the work of Adamu, Aliyu, Abdulhamid and Yahaya which investigates product packaging's effect on Kaduna Polytechnic Students' purchase behaviour. The authors discovered that product packaging elements such as product shape/size, product colour, and product wrapping materials significantly affect v Kaduna Polytechnic students' purchase behaviour, while product graphic design did not. The sixth article, written by Woli-Jimoh and Saka addresses the impact of supervisory development programme on the quality of service delivered by the Civil Servants in Kwara State. This work revealed that productivity training programmes impacted on the performance of civil servants in Kwara State because it addresses a specific area of their skills deficiency and knowledge. In the seventh article, Ayinde and others compare consumers' preference for various poultry egg powder products with fresh eggs in Ilorin Metropolis. The study revealed that consumers in Ilorin metropolis preferred the powdery products than fresh eggs for albumen, yolk and whole egg powder respectively. The eighth paper on customers’ references marketing and patronage authored by Mustapha, Gbadeyan, and Olowo explore the influence of customers’ reference marketing on the patronage of Orange Global Oil services, Ilorin. The study found that customers’ reference marketing variables such as offering complex-based referral and innovativeness-based referral significantly influence the customers' patronage of Orange Global Oil services. In the ninth article, Jenyo and others examine the effect of mentoring on job creation capacity among business incubatees in Offa Local Government Area of Kwara State. The study utilised regression analysis as a statistical tool to find that mentoring roles of incubation centres which are exhibited through institutional support, values alignment, self-efficacy and trust affect the job creation capacity among the incubatees. The tenth article written by Ogah, Aluko and Medeyese examines marketing planning and resources management as a panacea for improving Nigeria's socio economic development. The study found that financial budget and market research which are metric of marketing planning significantly affect resources management towards socio-economic development in Nigeria. The final article by Adenuga and others investigates the influence of innovative marketing strategy on non-financial performance of manufacturing companies in Lagos State and the study discovered a positive relationship between innovative marketing strategy and non-financial performance of selected manufacturing companies in Lagos State. | |
| dc.identifier.citation | Marketing, University of Ilorin, Ilorin, Nigeria | |
| dc.identifier.issn | 2465 - 7417 | |
| dc.identifier.uri | https://uilspace.unilorin.edu.ng/handle/123456789/14545 | |
| dc.language.iso | en | |
| dc.publisher | Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria | |
| dc.relation.ispartofseries | 7(1); 1-147 | |
| dc.title | ILORIN JOURNAL OF MARKETING (IJM) | |
| dc.type | Article |
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