ILORIN JOURNAL OF MARKETING (IJM)
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Date
2021-01
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Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria
Abstract
The editor-in-chief for Ilorin Journal of Marketing (IJM), Faculty of Management
Sciences, University of Ilorin, Ilorin, Nigeria is pleased to issue the Volume 7,
Number 1, Year 2021 edition of the Journal. IJM provides a platform to publish
current dynamism in the field of marketing through scholarly written articles that
investigated existing and emerging real-world situations. The current issue of the
Journal comprises of eleven empirical articles which addressed issues from the
different areas of marketing.
the use of social media for the consumption of nutritional information.
The first article in this edition written by Gamama, Mustapha and Balami examine
the mediating effect of purchase intention on perceived behavioural control and
online shopping behaviour of staff of the University of Maiduguri. The study results
revealed that purchase intention has no mediating effect on the perceived
behavioural control and online shopping behaviour.
In the second article, Omolekan writes on product attributes' influence on consumer
experience using Nigeria's online shoppers as a case study. The study employs Partial
Least Square Algorithms and Bootstrapping techniques as an analytical method. The
study found that the identified tangible and intangible product attributes are
significant in predicting online shoppers experience in Nigeria.
The third article by Oteh and others specifically seeks to ascertain youths'
information needs from social media platforms and social media's effect on
nutritional information consumption. The study's findings revealed that sex, marital
status and awareness of nutrition and dietary information negatively influence
At the same time,
location and recommendations by the experts also had a significant positive
influence on the use of social media for the consumption of nutritional and dietary
information in the study area.
In the fourth paper, Amusa and Abdul explore the effectiveness of the marketing
chain of shea-butter in Kwara State, Nigeria. The study's analysis shows that Shea butter production in the study area is based on the traditional method, which resulted
in the highest total cost and revenue for the producers compared to that of
wholesalers and retailers.
The fifth article is the work of Adamu, Aliyu, Abdulhamid and Yahaya which
investigates product packaging's effect on Kaduna Polytechnic Students' purchase
behaviour. The authors discovered that product packaging elements such as product
shape/size, product colour, and product wrapping materials significantly affect
v
Kaduna Polytechnic students' purchase behaviour, while product graphic design did
not.
The sixth article, written by Woli-Jimoh and Saka addresses the impact of
supervisory development programme on the quality of service delivered by the Civil
Servants in Kwara State. This work revealed that productivity training programmes
impacted on the performance of civil servants in Kwara State because it addresses a
specific area of their skills deficiency and knowledge.
In the seventh article, Ayinde and others compare consumers' preference for various
poultry egg powder products with fresh eggs in Ilorin Metropolis. The study revealed
that consumers in Ilorin metropolis preferred the powdery products than fresh eggs
for albumen, yolk and whole egg powder respectively.
The eighth paper on customers’ references marketing and patronage authored by
Mustapha, Gbadeyan, and Olowo explore the influence of customers’ reference
marketing on the patronage of Orange Global Oil services, Ilorin. The study found
that customers’ reference marketing variables such as offering complex-based
referral and innovativeness-based referral significantly influence the customers'
patronage of Orange Global Oil services.
In the ninth article, Jenyo and others examine the effect of mentoring on job creation
capacity among business incubatees in Offa Local Government Area of Kwara State.
The study utilised regression analysis as a statistical tool to find that mentoring roles
of incubation centres which are exhibited through institutional support, values
alignment, self-efficacy and trust affect the job creation capacity among the
incubatees.
The tenth article written by Ogah, Aluko and Medeyese examines marketing
planning and resources management as a panacea for improving Nigeria's socio economic development. The study found that financial budget and market research
which are metric of marketing planning significantly affect resources management
towards socio-economic development in Nigeria.
The final article by Adenuga and others investigates the influence of innovative
marketing strategy on non-financial performance of manufacturing companies in
Lagos State and the study discovered a positive relationship between innovative
marketing strategy and non-financial performance of selected manufacturing
companies in Lagos State.
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Marketing, University of Ilorin, Ilorin, Nigeria