ILORIN JOURNAL OF MARKETING (IJM)

Department of Marketing, University of Ilorin, Ilorin, Nigeria

ILORIN JOURNAL OF MARKETING (IJM)

dc.contributor.author	Department of Marketing, University of Ilorin, Ilorin, Nigeria
dc.date.accessioned	2024-07-10T12:33:14Z
dc.date.available	2024-07-10T12:33:14Z
dc.date.issued	2022-01
dc.description.abstract	The editorial board of Ilorin Journal Marketing (IJM) is pleased to present its Volume 8 number 1 2022 edition. The edition contains ten empirical articles with resourceful findings that addressed emerging problem areas in the field of marketing and general management. The first article investigated the effects of the Covid-19 pandemic on business performance in the South-west of Nigeria. The study findings showed that covid-19 pandemic significantly affected customer patronage and profitability of MSMEs' owners in the geo-political zone. The second article examined the effects of creativity and innovation on the sustainable business performance of manufacturing firms in Kwara State, Nigeria. The study found an established positive relationship among creativity and innovation dimensions and sustainable business performance. The influence of consumer response on the adoption and usage of energy-saving lights among residents of Abia State, Nigeria, was the third article's focus. The article discovered that electricity bills and the cost of energy-saving bulbs had a negative and considerable impact on energy bulb uptake and usage in the study research area. The fourth article examined the effect of marketers' socio-economic factors on agricultural produces marketed in the Edu Local Government Area of Kwara State, Nigeria. The findings demonstrated a positive nexus between marketers' socio economic characteristics and the farm produce they marketed. The fifth article explored the impact of adaptive organizational culture on organisational survival. The study results showed that adaptive organisational culture significantly impacted organisational survival. The sixth article investigated the perception of young graduate entrepreneurs on academia-industry linkages and innovative capacity of technological enterprises in North-central, Nigeria. The study's findings revealed that the extent of collaboration between academia-industry for sustainable innovation is relatively inadequate. The seventh article examined the effect of marketing strategy on the growth of entrepreneurial development in Ilorin West Local Government Area of Kwara State. The study's findings exposed that promotional marketing strategies have a significant effect on the growth of entrepreneurial development. v The focus of the eighth article is on the impact of organisational ethics on organisational performance of First Bank Nigeria Plc, Ilorin, Kwara State. The results revealed that both discipline and integrity dimensions were relevant to organisational performance. The ninth article addressed the issue of agricultural products' physical distribution design and economic development in North-central Nigeria. The study found that transportation, warehousing, and inventory control as proxies of physical distribution significantly affected economic development in North-central Nigeria. Lastly, the tenth article examined the Covid-19 spike, organizational proactivity, and SME's survival. The findings from the study revealed that organizational pro activeness has a positive influence on SME's performance and innovation has a strong influence on SME's survival. We appreciate our Editorial Advisory Board and Editorial Team for the supports provided, making it possible for the journal's volume and issue to be published as scheduled. We are grateful to our anonymous peer reviewers for the diligent reviewing process, which improved the quality of the articles in this edition. We also appreciate our contributors for their patronage despite the journal's rigorous review procedure. The editorial team is poised to keep working to ensure that IJM issues/editions are published as at when due. Thank you.
dc.identifier.citation	Marketing, University of Ilorin, Ilorin, Nigeria
dc.identifier.issn	2465 - 7417
dc.identifier.issn	www.unilorin.edu.ng
dc.identifier.uri	https://uilspace.unilorin.edu.ng/handle/123456789/14544
dc.language.iso	en
dc.publisher	Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria
dc.relation.ispartofseries	8(1); 1-148
dc.title	ILORIN JOURNAL OF MARKETING (IJM)
dc.type	Article