ILORIN JOURNAL OF MARKETING (IJM)
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Date
2022-01
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Department of Marketing, Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria
Abstract
The editorial board of Ilorin Journal Marketing (IJM) is pleased to present its Volume
8 number 1 2022 edition. The edition contains ten empirical articles with resourceful
findings that addressed emerging problem areas in the field of marketing and general
management.
The first article investigated the effects of the Covid-19 pandemic on business
performance in the South-west of Nigeria. The study findings showed that covid-19
pandemic significantly affected customer patronage and profitability of MSMEs'
owners in the geo-political zone.
The second article examined the effects of creativity and innovation on the
sustainable business performance of manufacturing firms in Kwara State, Nigeria.
The study found an established positive relationship among creativity and
innovation dimensions and sustainable business performance.
The influence of consumer response on the adoption and usage of energy-saving
lights among residents of Abia State, Nigeria, was the third article's focus. The article
discovered that electricity bills and the cost of energy-saving bulbs had a negative
and considerable impact on energy bulb uptake and usage in the study research area.
The fourth article examined the effect of marketers' socio-economic factors on
agricultural produces marketed in the Edu Local Government Area of Kwara State,
Nigeria. The findings demonstrated a positive nexus between marketers' socio economic characteristics and the farm produce they marketed.
The fifth article explored the impact of adaptive organizational culture on
organisational survival. The study results showed that adaptive organisational
culture significantly impacted organisational survival.
The sixth article investigated the perception of young graduate entrepreneurs on
academia-industry linkages and innovative capacity of technological enterprises in
North-central, Nigeria. The study's findings revealed that the extent of collaboration
between academia-industry for sustainable innovation is relatively inadequate.
The seventh article examined the effect of marketing strategy on the growth of
entrepreneurial development in Ilorin West Local Government Area of Kwara State.
The study's findings exposed that promotional marketing strategies have a
significant effect on the growth of entrepreneurial development.
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The focus of the eighth article is on the impact of organisational ethics on
organisational performance of First Bank Nigeria Plc, Ilorin, Kwara State. The
results revealed that both discipline and integrity dimensions were relevant to
organisational performance.
The ninth article addressed the issue of agricultural products' physical distribution
design and economic development in North-central Nigeria. The study found that
transportation, warehousing, and inventory control as proxies of physical
distribution significantly affected economic development in North-central Nigeria.
Lastly, the tenth article examined the Covid-19 spike, organizational proactivity, and
SME's survival. The findings from the study revealed that organizational pro activeness has a positive influence on SME's performance and innovation has a
strong influence on SME's survival.
We appreciate our Editorial Advisory Board and Editorial Team for the supports
provided, making it possible for the journal's volume and issue to be published as
scheduled. We are grateful to our anonymous peer reviewers for the diligent
reviewing process, which improved the quality of the articles in this edition. We also
appreciate our contributors for their patronage despite the journal's rigorous review
procedure. The editorial team is poised to keep working to ensure that IJM
issues/editions are published as at when due.
Thank you.
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Marketing, University of Ilorin, Ilorin, Nigeria