PROMOTING NIGERIAN CULTURAL HERITAGE THROUGH THE COSTUME AND MAKE-UP OF DUROLADIPO'S OBAKÒ SO PRODUCTION
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Date
2020-04
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Centre for Language Studies and Generic Development Universiti Malaysia Kelantan.
Abstract
ABSTRACT
Culture is a dynamic phenomenon that can be regarded as the ways of living built up by a group
of people overtime and transmitted from one generation to another. This points to the fact that,
culture varies from one society to another. Unfortunately, the cultural practices of many societies
across the globe have been eroded through acculturation and other militating factors leading to
partial neglect or total extinction of such cultural heritage in the affected societies. To this end,
this paper adopted analytical, historical and descriptive research methods through primary and
secondary data to highlight theatrical parlance as cogent platform of cultural revival and
transmission in the society by examining the role of theatre costume and make-up in reviving
and promoting the rich cultural heritage of the Nigerian people in the production of Duro
Ladipo's Oba Kòso. Among other findings, the study revealed that the message of the production
was creatively harnessed and effectively transmitted to the audience through the articulated
theatrical elements because they artistically and aesthetically characterised the actors and
projected the rich cultural history of the Yoruba people of Southwestern Nigeria to audience
through the trademark of their cultural heritage exemplified in indigenous fabrics, bead works,
hair styles, cosmetic products amongst others. The paper therefore recommended that the
aforementioned artifacts should be revamped, preserved and promoted for local and international
use so as to cater for the cultural, social and economic needs of the Nigerian people and attract
cultural tourism through the exportation of these goods to other countries.
Keywords: Promotion; Culture; Theatre; Costume; Make-up
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Promotion; Culture; Theatre; Costume; Make-up