PROMOTING NIGERIAN CULTURAL HERITAGE THROUGH THE COSTUME AND MAKE-UP OF DUROLADIPO'S OBAKÒ SO PRODUCTION

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dc.contributor.authorShuaib, Shadiat Olapeju
dc.date.accessioned2025-05-16T15:33:38Z
dc.date.available2025-05-16T15:33:38Z
dc.date.issued2020-04
dc.description.abstractABSTRACT Culture is a dynamic phenomenon that can be regarded as the ways of living built up by a group of people overtime and transmitted from one generation to another. This points to the fact that, culture varies from one society to another. Unfortunately, the cultural practices of many societies across the globe have been eroded through acculturation and other militating factors leading to partial neglect or total extinction of such cultural heritage in the affected societies. To this end, this paper adopted analytical, historical and descriptive research methods through primary and secondary data to highlight theatrical parlance as cogent platform of cultural revival and transmission in the society by examining the role of theatre costume and make-up in reviving and promoting the rich cultural heritage of the Nigerian people in the production of Duro Ladipo's Oba Kòso. Among other findings, the study revealed that the message of the production was creatively harnessed and effectively transmitted to the audience through the articulated theatrical elements because they artistically and aesthetically characterised the actors and projected the rich cultural history of the Yoruba people of Southwestern Nigeria to audience through the trademark of their cultural heritage exemplified in indigenous fabrics, bead works, hair styles, cosmetic products amongst others. The paper therefore recommended that the aforementioned artifacts should be revamped, preserved and promoted for local and international use so as to cater for the cultural, social and economic needs of the Nigerian people and attract cultural tourism through the exportation of these goods to other countries. Keywords: Promotion; Culture; Theatre; Costume; Make-up
dc.identifier.citationPromotion; Culture; Theatre; Costume; Make-up
dc.identifier.uriAvailable online at: http://insaniah.umk.edu.my/journal/index.php/insaniah/issue/view/8
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/123456789/16757
dc.language.isoen
dc.publisherCentre for Language Studies and Generic Development Universiti Malaysia Kelantan.
dc.relation.ispartofseries3(1) ; 101 -122.
dc.titlePROMOTING NIGERIAN CULTURAL HERITAGE THROUGH THE COSTUME AND MAKE-UP OF DUROLADIPO'S OBAKÒ SO PRODUCTION
dc.title.alternativeNSANIAH: Online Journal of Language, Communication, and Humanities
dc.typeArticle

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