Browsing by Author "Salman, A."
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Item The Agenda Setting Function of English Newspapers during the 13th General Election.(Malaysian Journal of Communication, National University of Malaysia., 2017) Adisa, Rasaq Muhammed; Kee, Chan Pee; Salman, A.; Kho, S. N; Yaakop, M. R. M.; Hoong, O. CIt is opined that the mass media forces attention on certain issues by constantly projecting them and suggesting its audiences to think about them. This article attempts to focus on the Agenda Setting function of English news media in Malaysia during the 13th GE13 employing quantitative content analysis. Two English newspapers were analyzed, namely The Star and New Straits Times with 1362 news items identified. In order to gauge the public agenda, quantitative survey were done three times in the months of February, March and April 2013 respectively leading up to the election on 5th of May, 2013. The study found out that the agenda setting function of the English newspapers is important in transferring issue salience and issue attributes to their audiences. Individuals who highly rely on news from the media shall be likely influenced by the Agenda Setting effect of the media. There was no significant relationship between the English newspapers and the public agenda of the main ethnic groups in Malaysia. Hence, the public agenda of the Malays, Chinese and Indians have no significant relationship with the English Newspapers. Future studies could employ a qualitative approach in order to find answers to the reasons for lack of relationship between the English newspapers and ethnic public agenda.Item An Evaluation of Human Resource Accounting on Corporate Performance.(Department of Business Management Faculty of Business Studies & Finance, Wayamba University of Sri Lanka, 2023) Jimoh, L.A.; Salman, A.; Yahaya, I.J.Item An Assessment of the Role of Microfinance Banks in Entrepreneurial Development in Selected Rural Areas in Kwara State(Akungba Journal of Management, 2012) Isiaka, S. B.; Abdulraheem, A.; Salman, A.The concept of microfinance Is not a new phenomenon; as it has operated for centuries in many forms in various economies of the world. The objective of this is to assess the role of Microfinance banks in relation to entrepreneurship development in rural areas of Kwara State. 300 copies of structured questionnaire were randomly distributed to selected respondents in rural areas of Kwara state: this was analysis with the use of Regression technique. The findings indicate that there is an impact of microfinance on the development of entrepreneurship in selected rural areas of Kwara state. The study therefore recommends that; practitioners in the microfinance industry must appreciate that financial sustainability is important for cash flow requirements of the entrepreneur in the rural areas.Item Effect of Packaging on Consumers' Decision in Nigeria Food and Beverage Industry(Faculty of Management Sciences, Usmanu Danfodiyo University, Sokoto, Nigeria., 2023) Olawale, Y. A.; Salman, A.; Ojo, E. O.; Balogun, E. O.The main objective of this study is to examine packaging and consumers' decision using Bigi product consumers in University of Ilorin, Ilorin, Kwara state as a case study. The specific objectives of the study were to; (i) examine the impact of package label on product quality; and (ii) examine the impact of package design on customer patronage. The research adopted descriptive survey research design while the sampling technique adopted is simple random sampling techniques and the population of the study is 3775. A total number of three hundred and sixty-two (362) copies of questionnaires were distributed which represents the sample size and was arrived at using Taro Yamane (1967) formula and three hundred and thirteen copies of the questionnaires were filled correctly and returned and used for the analysis of this study. The responses to the questionnaires were analyzed using SPSS and hypotheses were tested using multiple linear regression at 0.05 significance level. The result of the findings revealed that package label have significant impact on product quality with r²= 0.790, and p= 0.005, 0.000 and 0.043; and package design has significant influence on customer patronage with r²= 0.796, and p = 0.000, 0.045, and 0.000. The study therefore concluded that packaging has positive effect on consumer's choice. The study recommends food and beverage industry should ensure that they improve on their product label by ensuring that it includes the certification of the product, the composition of the product as well as valid information about the product so as to enhance the quality of the productItem Employee Efficiency through Employee Skill Management in Nigeria Drug Law Enforcement Agency.(Department of Industrial Relations & Personnel Management, Faculty of Management Sciences, University of Benin, Benin City, Nigeria., 2022) Olawale Y. A.; Salman, A.; Balogun E. O.A company's success or failure is largely dependent on the abilities and capabilities of its workforce. Thus, the study's overall goal was to assess the impact of skill management on employee efficiency in the NDLEA Ilorin, Kwara state. The study's particular goals were to determine how employee skill training affects employee competence, and examine how employee skill development influences employee commitment. One hundred sixty-eight employees of the company were surveyed using a standardized questionnaire. SPSS was used to perform multiple regression analysis on the hypotheses that had been formulated. NDLEA employees' competence and commitment were found to have a strong relationship with employee training and employee development by the R² value of 0.743 and 0.764, respectively, based on the findings of the study. It follows that employees may be slow and unable to achieve better levels of production if their efficiency isn't raised through skill management, as the bulk of the factors were shown to be statistically significant when compared with its individual dependent variables. To that end, the study's findings suggest that NDLEA's top brass do their best to ensure that its workers are well-trained and equipped with the knowledge and abilities necessary to do their jobs.Item Health Care Financing For Victims Of Child Trafficking In Nigeria: Trends And Analysis Of the Cost Of medical Treatment Per Victim Per Year(Ilorin Journal of Administration and Development. Faculty of Management Unilorin, 2017) Saka, M.J; Salman, A.; Saka, A.OItem Impact of Marketing Research on Organizational Productivity in Nigerian Manufacturing Industry(Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh, India, 2019) Olawale, Y. A.; Salman, A.; Abdulraheem, M.Item Impact of Marketing Strategies on Performance of Informal Eateries In Oyo State, Nigeria(Faculty of Administration, Nasarawa State University, Keffi., 2020) Olawale, Y. A.; Salman, A.The study seeks to investigate the impact of marketing strategies on the performance of informal eateries in Oyo State. Samples were drawn from four major towns within Oyo State which comprises of 24 eateries staff and 176 customers. The sampling method employed was convenience sampling technique and questionnaire was the research instrument used to obtain relevant information from respondents on the objective of the study. Data collected were analysed using multiple regression method of analyses. The Result showed that the impact of marketing strategies were a good predictor for effective performance of informal eateries in Oyo State. The study recommends that all the marketing strategies such as; experience, convenience, brand imagery and publicity should be given optimum consideration to enhance the performance of eateries. The study also recommends that cost leadership, differentiation and focus strategies which determine overall survival of informal eateries should be improved upon for a better performance.Item Mediating impact of activity based costing (ABC) adoption on the relationship between organizational factors and SME performance.(Faculty of Commerce and Management, Eastern University, Sri Lanka., 2023) Jimoh, L.A.; Akindele, I.T; Salman, A.Item Political marketing and electorates’ choice of political candidates in Kwara State, Nigeria(Zango Journal of Contemporary Issues, 2016) Mustapha, Y.I.; Salman, A.; Aremu, M.A.; Gbadeyan, R.A.The need for political parties and candidates to be electorate driven in their political activities, has led to the adoption of marketing principles to political processess and election campaigns. Political marketing offers political candidates and their parties the capability to address diverse electorate concerns and needs through appropriate marketing analyses. This article examines the relationship between political marketing tools and electorate’s choice of political candidates as well as the effect of political marketing tools and electorate’s choice of political candidates in Kwara State. The study’s primary data was collected through a structured questionnaire that was administered to 384 respondents who were selected through a combination of stratified, simple random and purposive sampling techniques from the three senatorial districts of the state. Multiple regression analysis technique was the statistical method used to test the hypotheses formulated for the study. The results revealed that the electorate’s choice of candidates has a positive relationship with almost all the political marketing tools except a needs-oriented manifesto. It was also found that political marketing tools have a positive effect on the electorate’s choice of candidates. It is concluded that political marketing tools have a positive relationship with the electorate’s choice of political candidates. The study recommends that political parties and candidates should explore, recognise and understand the relationship that exists between political marketing and the electorate’s choice of candidates. Political parties can do this by placing emphasis on efficient and effective utilisation of these political marketing tools.Item The moderating effect of transformational leadership on the relationship between employee happiness and organizational citizenship behavior.(Department of Business Management Faculty of Business Studies & Finance, Wayamba University of Sri Lanka., 2023) Jimoh, L.A.; Salman, A.; Yahaya, J.I.Item Trade Exhibition and Small and Medium Scale enterprises Development: Study of selected SMEs in Kwara State(Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria, 2018) Olawale, Y.A.; Salman, A.; Abdulraheem, M20The need to promote product has become so essential because when customers are not aware of a company's product they might not have interest in purchasing the product. Hence, trade exhibition as may be appreciated by customers may serve as a marketing tool to SMEs. Therefore, the study seeks to examine trade exhibition as a marketing tool to small and medium scale enterprises development. (A case study of some selected SMEs in Ilorin). A total of 134 respondents were selected for the study using Godden (2004) sampling technique and data was collected using the primary source. Multiple regression analysis was used to analysed the data. Findings from this study revealed that independent variable (trade ILORIN, KWARASTATE exhibition) has effect on customer's awareness. The study concludes that trade exhibition has a significant impact on the development of SMEs and this creates a radical improvement in building brand proximity, customer satisfaction, profitability, livelihood and growth of SMEs in Nigeria. The study therefore recommended that SMEs should work much in keeping a direct relationship with customers and also continuously examine the effectiveness and efficiency of their current process and product to determine if it calls for promotion or not.Item Trade Exhibition and Small and Scale Enterpises Development: Study of Selected SMEs(Faculty of Management Sciences, University of Ilorin., 2018-08-20) Abdulraheem Mulikat B; Olawale, Y. A,; Salman, A.