Browsing by Author "Salman, A."
Now showing 1 - 9 of 9
Results Per Page
Sort Options
Item The Agenda Setting Function of English Newspapers during the 13th General Election.(Malaysian Journal of Communication, National University of Malaysia., 2017) Adisa, Rasaq Muhammed; Kee, Chan Pee; Salman, A.; Kho, S. N; Yaakop, M. R. M.; Hoong, O. CIt is opined that the mass media forces attention on certain issues by constantly projecting them and suggesting its audiences to think about them. This article attempts to focus on the Agenda Setting function of English news media in Malaysia during the 13th GE13 employing quantitative content analysis. Two English newspapers were analyzed, namely The Star and New Straits Times with 1362 news items identified. In order to gauge the public agenda, quantitative survey were done three times in the months of February, March and April 2013 respectively leading up to the election on 5th of May, 2013. The study found out that the agenda setting function of the English newspapers is important in transferring issue salience and issue attributes to their audiences. Individuals who highly rely on news from the media shall be likely influenced by the Agenda Setting effect of the media. There was no significant relationship between the English newspapers and the public agenda of the main ethnic groups in Malaysia. Hence, the public agenda of the Malays, Chinese and Indians have no significant relationship with the English Newspapers. Future studies could employ a qualitative approach in order to find answers to the reasons for lack of relationship between the English newspapers and ethnic public agenda.Item An Evaluation of Human Resource Accounting on Corporate Performance.(Department of Business Management Faculty of Business Studies & Finance, Wayamba University of Sri Lanka, 2023) Jimoh, L.A.; Salman, A.; Yahaya, I.J.Item An Assessment of the Role of Microfinance Banks in Entrepreneurial Development in Selected Rural Areas in Kwara State(Akungba Journal of Management, 2012) Isiaka, S. B.; Abdulraheem, A.; Salman, A.The concept of microfinance Is not a new phenomenon; as it has operated for centuries in many forms in various economies of the world. The objective of this is to assess the role of Microfinance banks in relation to entrepreneurship development in rural areas of Kwara State. 300 copies of structured questionnaire were randomly distributed to selected respondents in rural areas of Kwara state: this was analysis with the use of Regression technique. The findings indicate that there is an impact of microfinance on the development of entrepreneurship in selected rural areas of Kwara state. The study therefore recommends that; practitioners in the microfinance industry must appreciate that financial sustainability is important for cash flow requirements of the entrepreneur in the rural areas.Item Health Care Financing For Victims Of Child Trafficking In Nigeria: Trends And Analysis Of the Cost Of medical Treatment Per Victim Per Year(Ilorin Journal of Administration and Development. Faculty of Management Unilorin, 2017) Saka, M.J; Salman, A.; Saka, A.OItem Impact of Marketing Research on Organizational Productivity in Nigerian Manufacturing Industry(Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh, India, 2019) Olawale, Y. A.; Salman, A.; Abdulraheem, M.Item Mediating impact of activity based costing (ABC) adoption on the relationship between organizational factors and SME performance.(Faculty of Commerce and Management, Eastern University, Sri Lanka., 2023) Jimoh, L.A.; Akindele, I.T; Salman, A.Item Political marketing and electorates’ choice of political candidates in Kwara State, Nigeria(Zango Journal of Contemporary Issues, 2016) Mustapha, Y.I.; Salman, A.; Aremu, M.A.; Gbadeyan, R.A.The need for political parties and candidates to be electorate driven in their political activities, has led to the adoption of marketing principles to political processess and election campaigns. Political marketing offers political candidates and their parties the capability to address diverse electorate concerns and needs through appropriate marketing analyses. This article examines the relationship between political marketing tools and electorate’s choice of political candidates as well as the effect of political marketing tools and electorate’s choice of political candidates in Kwara State. The study’s primary data was collected through a structured questionnaire that was administered to 384 respondents who were selected through a combination of stratified, simple random and purposive sampling techniques from the three senatorial districts of the state. Multiple regression analysis technique was the statistical method used to test the hypotheses formulated for the study. The results revealed that the electorate’s choice of candidates has a positive relationship with almost all the political marketing tools except a needs-oriented manifesto. It was also found that political marketing tools have a positive effect on the electorate’s choice of candidates. It is concluded that political marketing tools have a positive relationship with the electorate’s choice of political candidates. The study recommends that political parties and candidates should explore, recognise and understand the relationship that exists between political marketing and the electorate’s choice of candidates. Political parties can do this by placing emphasis on efficient and effective utilisation of these political marketing tools.Item The moderating effect of transformational leadership on the relationship between employee happiness and organizational citizenship behavior.(Department of Business Management Faculty of Business Studies & Finance, Wayamba University of Sri Lanka., 2023) Jimoh, L.A.; Salman, A.; Yahaya, J.I.Item Trade Exhibition and Small and Scale Enterpises Development: Study of Selected SMEs(Faculty of Management Sciences, University of Ilorin., 2018-08-20) Abdulraheem Mulikat B; Olawale, Y. A,; Salman, A.