Impact of Marketing Research on Organizational Productivity in Nigerian Manufacturing Industry
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Date
2019
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Publisher
Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh, India
Abstract
Description
Keywords
Market research, sales research, promotion research, organizational productivity
Citation
Olawale, Y. A, Salman, A. & Abdulraheem M. (2019): Impact of Marketing Research on Organizational Productivity in Nigerian Manufacturing Industry. Amity Journal of Marketing 4(1); 80 – 95. Published by Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh, India Available online at https://www.amity.edu/admaa/ajm/current-issue.aspx