Browsing by Author "Mustapha, Y.I."
Now showing 1 - 8 of 8
Results Per Page
Sort Options
Item An Assessment of Knowledge Sharing on Employee Performance: A Study of Kwara State Internal Revenue Service(Kardan University, Kabul, , Afghanistan, 2022) Abdul, A.F.; Aun, I.I.; Olota, O.O.; Mustapha, Y.I.; Oladipo, G.T.A knowledge gap exists in organizations because existing knowledge is not being effectively disseminated throughout organizations which affects productivity level and opportunity exploration. Therefore, the purpose of this study is to examine the effect of knowledge sharing on employee performance. The specific objectives were to: evaluate the influence of knowledge sharing strategies on employee productivity; determine if the organizational structure has an effect on employee efficiency, and determine the influence of effective communication on employee effectiveness. The study adopted a survey research design. The population of the study consisted of 720 staff of Kwara state internal revenue service (KWIRS) from which a sample of 257 respondents was selected using simple random sampling. Two hundred and fifty-seven (257) copies of Questionnaires were designed and distributed to respondents, however, only 242 copies of questionnaires were correctly filled and returned, which constitutes a 96.16% rate of response. Multiple Regression analysis was used to analyze the data at a 0.05 level of significance. Findings of the study revealed that knowledge sharing strategies have a high positive correlation with the productivity of employees with R2=0.957, and a p-value of 0.000<0.005 for training and use of library respectively; organizational structure significantly impacts employee effectiveness with R2= 0.947 and p-value of 0.000<0.005 for centralization and decentralization respectively; and effective communication has a positive impact with employee effectiveness with R2= 0.809 and p-value of 0.000<0.005 for personal communication and electronic communication respectively. The study concluded that knowledge sharing strategies have a significant relationship with employee productivity, the organizational structure has a significant relationship with employee efficiency and effective communication has an influence on employee effectiveness. The study recommended that knowledge sharing strategies such as training and the use of a library should be implemented to increase employee performance, a standard and flexible organizational structure should be designed to enable employees to be highly efficient and effective communication should be encouraged among employees through both personal and electronic communication.Item Determinants of Board Size and Its Composition: Evidence from Nigerian Manufacturing Sector(Faculty of Commerce and Management Studies, University of Kelaniya, Sri-Lanka, 2020) Mustapha, Y.I.; Nafiu, A.I.; Abdul, A.F.; Omolekan, O.J.This paper examines the determinants of corporate board size and its composition in Nigeria using listed manufacturing firms as study area. The objective of the paper is to determine the effect of firms’ characteristic on board size. The study collected secondary information from thirty listed manufacturing firms that met the requirement for selection as sample between 2006 and 2018 through Nigerian Stock Exchange’s Fact Books. Multiple regression analysis was used as analytical technique. Using panel data OLS pooled method of estimation, the paper found that firm size, profitability, and growth opportunities are strong determinants of board size. Similarly, the results indicated that CEO-duality and profitability were determinants of board composition in the study. It is recommended that appointment into corporate board should be based on proven demonstration of high level of expertise, merit and due consideration to firms’ characteristics instead of mundane factors that would not enhance shareholders’ wealth.Item Effect of Corporate Culture on Organizational Innovativeness(the Kardan University, Kabul, , Afghanistan, 2021) Aun, I.I.; Abdul, A.F.; Mustapha, Y.I.; Oladipo, G.T. The relationship between corporate culture and organizational innovation has been the subject of debate by researchers for over four decades. The objectives of the study were to: evaluate the influence of an organization’s mission as an element of organizational culture on product and service innovation; examine the effect of consistency as an element of organizational culture on process innovation; and a questionnaire was designed using structured questions to obtain data from employees in the five branches of Guarantee Trust Bank in Ilorin metropolis, Kwara State, Nigeria. A total of 150 copies of questionnaires were administered, of which 132 were properly filled out and returned. The formulated hypotheses were tested using regression analysis with the aid of SPSS version 25. The findings revealed that organization mission has an effect on product and service innovation with an R2 value of 0.683; consistency influences process innovation with an R2 value of 0.609. Therefore, the study recommended, among other things, that organizational mission should be shared amongst employees to enable them to contribute innovatively to the achievement of organizational goals. Organizational value should also be shared amongst employees as it will enable them to act in the interest of the organization at all times.Item Halal Marketing Practices and Performance of Cooperative Societies in Ilorin Metropolis, Kwara State Nigeria(Riphah Centre of Islamic Business, Riphah International University, Lahore, Pakistan, 2020) Mustapha, Y.I.; Abdulazeez, S.O.; Abdul, F.A.The rise in the number of Muslims who desire to comply with Islamic religion prescriptions had led to the existence of strong demand for halal products which most business firms now try to supply. This research examined halal marketing practices and the performance of cooperative societies in Ilorin metropolis. It uses members’ patronage of halal product offering and loyalty to dynamic product pricing as measures of performance. Multi-stage sampling procedure was adopted to determine the suitable sample size from the target population and multiple regression analysis was employed as the analytical technique. Finding revealed that halal product offering has a significant influence on members’ patronage of Islamic cooperative Societies.Item Impact of brand Name on Customers’ Choice in Ilorin Metropolis(Amity Business School, Amity University, Uttar Pradesh, India, 2018) Aremu, M.A.; Musa, A.A.; Mustapha, Y.I.; Aremu, M.A.It is obvious that, nowadays, consumers are becoming more and more demanding and fickle about product quality expectations, stiffer government regulations on quality standards, rise in consumerism and dwindling disposable incomes. All these challenges require firms to look deep down and come up with a winning strategy to stay afloat. Therefore, this study was conducted to investigate the impact of brand name on consumers' choice in Ilorin metropolis with specific reference to Dangote Flour Mills Plc, Ilorin plant. Descriptive survey design was adopted. A sample size of 163 was conveniently selected through the use of Guilford and Flusher's formula from the population of 274 consumers of Dangote flour who use the brand in bread production. The data collected was analyzed through descriptive and inferential statistics; an inference was drawn with the aid of logistic regression through maximum likelihood technique of estimation. The finding of the study revealed that the brand name had a significant positive impact on consumer choice (chi-square estimation: p<0.005) at 0.05 level of significance. Based on the finding it was concluded that brand name has an impact on consumers' choice. The study therefore, recommends that effective marketing strategies and legal means be put in place to protect brand name against dubious counterfeit.Item Influence of celebrity endorsement and digital marketing on youth purchasing decisions: a comparative study of Ikorodu area(Universidad Nacional Jorge Basadre Grohmann, Tacna, Peru., 2022-04-18) Mustapha, Y.I.; AbdulQuadri, A.O.; Olowo, A.A; Oluwaseyi, B.JIn recent years, the continuous increase in the population of Nigeria, especially the youthful population who are characterized by innovative and dynamic needs, necessitates business firms to adopt opposite programmes and strategies to meet the needs of this segment of the market. Therefore, this study examined the influence of celebrity endorsement and digital marketing on youth purchasing decisions. The study utilized primary sources to gather the required data, and a sample size of 397 people, consisting of youths between the age of 15-35 years residing in Ikorodu L.G.A. was selected from the study’s population. Pearson moment correlation was used to test the formulated hypotheses, and the data was analyzed through the aid of SPSS version 23. The study finding revealed that source trustworthiness influences youth purchasing decisions more than social media engagement. More so, online reachability influences youth purchasing decisions than source alignment and that digital campaign has more effect on the youth purchasing decisions than source attractiveness. It was concluded that digital marketing has more effect on youth purchasing decisions compared to celebrity endorsement. It was recommended that organizations with youthful target audiences adopt more digital marketing strategies as it influenced youth purchasing decisions than a celebrity endorsement.Item Islamic Corporate Governance Social Responsibility and Patronage of Non-interest Cooperative Societies in North-central, Nigeria(Riphah Centre of Islamic Business, Riphah International University, Lahore, Pakistan, 2021) Mustapha, Y.I.; Yahaya, A.A.; Abdulazeez, S.O.; Olowo, A.A.Purpose: This study interrogates the extent of implementation of economic and philanthropic dimensions of the Islamic Corporate Social Responsibility (ICSR) concept by Shar¯ı‘ah based cooperative societies with the primary purpose of ascertaining its effect on members’ rate of patronage of non-interest cooperative societies in Nigeria. Methodology: Partial least squares structural equation modelling (PLS-SEM) with bootstrap processes were used to analyse the data collected from 210 members of the selected non-interest cooperative societies operating in the North-central region of Nigeria. Findings: The study’s results revealed that halal products and halal investments positively affect the members’ patronage rate of non-interest cooperative societies. In addition, it was discovered that Islamic philanthropic responsibility influenced the image/reputations of non-interest cooperative societies. Significance: This study is among the few studies that have examined the effect of corporate social responsibility on members’ patronage from an Islamic perspective. The import of the study stems from the fact that it broadly investigated the extent of implementation out of the six dimensions of corporate social responsibility. Limitations: The main constraints of the study are predicated on the fact that it was conducted in a region of the country and the study’s inability to isolate other factors which might have contributed to members’ patronage of non-interest cooperative societies. Implications: The study’s findings can aid the management of non-interest cooperative societies and other similar institutions in formulating strategic policies and programmes geared towards operating and promoting halal investment opportunities and supporting the indigent members of the communities through corporate charities/donations.Item Political marketing and electorates’ choice of political candidates in Kwara State, Nigeria(Zango Journal of Contemporary Issues, 2016) Mustapha, Y.I.; Salman, A.; Aremu, M.A.; Gbadeyan, R.A.The need for political parties and candidates to be electorate driven in their political activities, has led to the adoption of marketing principles to political processess and election campaigns. Political marketing offers political candidates and their parties the capability to address diverse electorate concerns and needs through appropriate marketing analyses. This article examines the relationship between political marketing tools and electorate’s choice of political candidates as well as the effect of political marketing tools and electorate’s choice of political candidates in Kwara State. The study’s primary data was collected through a structured questionnaire that was administered to 384 respondents who were selected through a combination of stratified, simple random and purposive sampling techniques from the three senatorial districts of the state. Multiple regression analysis technique was the statistical method used to test the hypotheses formulated for the study. The results revealed that the electorate’s choice of candidates has a positive relationship with almost all the political marketing tools except a needs-oriented manifesto. It was also found that political marketing tools have a positive effect on the electorate’s choice of candidates. It is concluded that political marketing tools have a positive relationship with the electorate’s choice of political candidates. The study recommends that political parties and candidates should explore, recognise and understand the relationship that exists between political marketing and the electorate’s choice of candidates. Political parties can do this by placing emphasis on efficient and effective utilisation of these political marketing tools.