Halal Marketing Practices and Performance of Cooperative Societies in Ilorin Metropolis, Kwara State Nigeria

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Date

2020

Journal Title

Journal ISSN

Volume Title

Publisher

Riphah Centre of Islamic Business, Riphah International University, Lahore, Pakistan

Abstract

The rise in the number of Muslims who desire to comply with Islamic religion prescriptions had led to the existence of strong demand for halal products which most business firms now try to supply. This research examined halal marketing practices and the performance of cooperative societies in Ilorin metropolis. It uses members’ patronage of halal product offering and loyalty to dynamic product pricing as measures of performance. Multi-stage sampling procedure was adopted to determine the suitable sample size from the target population and multiple regression analysis was employed as the analytical technique. Finding revealed that halal product offering has a significant influence on members’ patronage of Islamic cooperative Societies.

Description

Keywords

Halal Marketing Cooperative Societies Product Offering Members’ Patronage Dynamic Pricing

Citation

22. Mustapha, Y.I., Abduazeez, S. O., & Abdul, F. A. (2020): Halal Marketing Practices and Performance of Cooperative Societies in Ilorin Metropolis, Kwara State Nigeria, Journal of Islamic Business and Management, 10(2), 343-367.

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