Halal Marketing Practices and Performance of Cooperative Societies in Ilorin Metropolis, Kwara State Nigeria

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dc.contributor.authorMustapha, Y.I.
dc.contributor.authorAbdulazeez, S.O.
dc.contributor.authorAbdul, F.A.
dc.date.accessioned2023-01-09T12:04:00Z
dc.date.available2023-01-09T12:04:00Z
dc.date.issued2020
dc.description.abstractThe rise in the number of Muslims who desire to comply with Islamic religion prescriptions had led to the existence of strong demand for halal products which most business firms now try to supply. This research examined halal marketing practices and the performance of cooperative societies in Ilorin metropolis. It uses members’ patronage of halal product offering and loyalty to dynamic product pricing as measures of performance. Multi-stage sampling procedure was adopted to determine the suitable sample size from the target population and multiple regression analysis was employed as the analytical technique. Finding revealed that halal product offering has a significant influence on members’ patronage of Islamic cooperative Societies.en_US
dc.identifier.citation22. Mustapha, Y.I., Abduazeez, S. O., & Abdul, F. A. (2020): Halal Marketing Practices and Performance of Cooperative Societies in Ilorin Metropolis, Kwara State Nigeria, Journal of Islamic Business and Management, 10(2), 343-367.en_US
dc.identifier.issn2521-2249
dc.identifier.issn2075-6291
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/8251
dc.language.isoenen_US
dc.publisherRiphah Centre of Islamic Business, Riphah International University, Lahore, Pakistanen_US
dc.subjectHalal Marketing Cooperative Societies Product Offering Members’ Patronage Dynamic Pricingen_US
dc.titleHalal Marketing Practices and Performance of Cooperative Societies in Ilorin Metropolis, Kwara State Nigeriaen_US
dc.typeArticleen_US

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