Browsing by Author "Mustapha, Maryam Lasisi"

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    Analysing Media Role in Satisfaction with Democracy among Undergraduates in Selected Universities in Kwara State, Nigeria
    (Department of Mass Communication, University of Ilorin, Ilorin, Nigeria, 2018-06-30) Mustapha, Maryam Lasisi; Mustapha, Lambe Kayode; Anafi, Aminat Bukola
    This study examines the comparative role of mass media in perceived satisfaction with democracy among the youths in selected universities in Kwara State. Based on the belief that the political public sphere is largely complex for direct interaction by majority of citizens, requiring mass-mediated connection, mass of informed citizenry and the notion that informed youths are fundamental to the future of democracy, the study investigates the contribution of dependency on mass media on perceived satisfaction with democracy from Media System Dependency Theoretical paradigm. Sampling 335 respondents proportionately from University of Ilorin and Al-Hikmah University, Ilorin, Kwara State, Nigeria and premising the findings on questionnaires’ responses, the study observed significant difference in dependency on mainstream and new media among the respondents in favour of the new media. However, the results revealed that mainstream media contribute more variance in perceived satisfaction with democracy among the youths. The paper recommends that media factor should be included in the exploration of satisfaction with democracy in tandem with other key democratic institutions previously documented.
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    Analysing Media Role in Satisfaction with Democracy among Undergraduates in Selected Universities in Kwara State, Nigeria
    (Published by Faculty of Communication and Information Sciences, University of Ilorin, Ilorin, Nigeria, 2018-06) Mustapha, Maryam Lasisi; Mustapha, Lambe Kayode; Anafi, Aminat Bukola
    This study examines the comparative role of mass media in perceived satisfaction with democracy among the youths in selected universities in Kwara State. Based on the belief that the political public sphere is largely complex for direct interaction by majority of citizens, requiring mass-mediated connection, mass of informed citizenry and the notion that informed youths are fundamental to the future of democracy, the study investigates the contribution of dependency on mass media on perceived satisfaction with democracy from Media System Dependency Theoretical paradigm. Sampling 335 respondents proportionately from University of Ilorin and Al-Hikmah University, Ilorin, Kwara State, Nigeria and premising the findings on questionnaires’ responses, the study observed significant difference in dependency on mainstream and new media among the respondents in favour of the new media. However, the results revealed that mainstream media contribute more variance in perceived satisfaction with democracy among the youths. The paper recommends that media factor should be included in the exploration of satisfaction with democracy in tandem with other key democratic institutions previously documented.
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    Deceptive advertising and powerlessness of the consumers: Analysis of Omo and Ariel detergent advertisements
    (Faculty of Social Sciences, University of lagos, 2016) Mustapha, Lambe Kayode; Owolabi, Aminat Sheriff; Mustapha, Maryam Lasisi
    Advertising provides important marketing information that contributes to the survival of the economy globally. Since products and services' prospects often have limited knowledge about market offerings, advertising provides ample information that guides consumers in making informed and rational decisions. Being a form of commercial speech, advertising enjoys some degree of liberty granted other forms of expressions. The neck-breaking competition that characterized contemporary market milieus, however, creates survival instinct that oftentimes make advertisers to transcend ethical boundary. Hence, deceptive advertising, which is antithesis of responsible marketing communication, remains a polemical issue among scholars, advertisers, consumers and regulatory agencies. Giving the functional equivalence of many products and seemingly hyperbolic nature of selling messages, this study, using simulation theory, examines the implications of perceived of Omo and Ariel detergents' advertisements on consumer purchase and use of the detergents. Finding reveal that consumer realise the existence of deceptive advertising, perceive it as norm, but seemingly feel powerless about it. Keywords: Deceptive advertising, social responsibility, simulation theory, Omo, Ariel, detergent
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    Dependency on social networking sites for news among UNILORIN students
    (Department of Mass Communication, University of Ilorin, 2020) Mustapha, Maryam Lasisi; Mustapha, Lambe Kayode; Abdulrauf-Salau, Aishat
    News, as one of the most cardinal roles of journalism and media organisation, has faced increasing low patronage since the triumph of neoliberal capitalist system which led to commercialisation of media and commodification of news. The emergence of social and digital media platforms is, however, changing narratives about news consumption, particularly among the youths. While the digital media platforms rekindled the interest of the young audience, these alternative sources lack the gatekeeping qualities unique to the mainstream media and give room for doubts on the credibility of information sourced therein. This study, therefore, examined the influence of perceived credibility on the use of and dependency on social network sites for news among the young audience (N=381) from the Uses and Gratifications (U&G) and media system dependency theoretical lens. Findings revealed that, youth sampled use Social Networking Sites (SNSs) to source information and news on celebrity, educational, sport, political matters and investment issues. They also affirmed the centrality of the news on SNSs to their decision making about important issues Additionally, it was found that perceived credibility was a significant predictor of use and dependency on news on social networking sites. This study signals the need to leverage on youth’s consumption of news on the social media to enhance certain practical and policy improvements on news dissemination in today’s digitalised media environment. Keywords: News, Dependency theory, uses and gratifications, credibility, social networking sites, youths
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    Dependency on social networking sites for news among UNILORIN students
    (Department of Mass Communication, University of Ilorin, 2020) Mustapha, Maryam Lasisi; Mustapha, Lambe Kayode; Abdulrauf-Salau, Aishat
    News, as one of the most cardinal roles of journalism and media organisation, has faced increasing low patronage since the triumph of neoliberal capitalist system which led to commercialisation of media and commodification of news. The emergence of social and digital media platforms is, however, changing narratives about news consumption, particularly among the youths. While the digital media platforms rekindled the interest of the young audience, these alternative sources lack the gatekeeping qualities unique to the mainstream media and give room for doubts on the credibility of information sourced therein. This study, therefore, examined the influence of perceived credibility on the use of and dependency on social network sites for news among the young audience (N=381) from the Uses and Gratifications (U&G) and media system dependency theoretical lens. Findings revealed that, youth sampled use Social Networking Sites (SNSs) to source information and news on celebrity, educational, sport, political matters and investment issues. They also affirmed the centrality of the news on SNSs to their decision making about important issues Additionally, it was found that perceived credibility was a significant predictor of use and dependency on news on social networking sites. This study signals the need to leverage on youth’s consumption of news on the social media to enhance certain practical and policy improvements on news dissemination in today’s digitalised media environment. Keywords: News, Dependency theory, uses and gratifications, credibility, social networking sites, youths
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    An Evaluation of Sahara Reporters as a Platform of Participatory Journalism
    (Novena Journal of Communication, 2016) Udende, Patrick; Ashiekpe, James Aondowase; Mustapha, Maryam Lasisi
    This study examines the role of Sahara Reporters as online media. The aim is to make sense of the phenomenon of participatory journalism considered in the context of the historical evolution of public communication. The study, which is anchored on a libertarian theory of mass communication, adopts qualitative content analysis. It selects purposively selects some publications of Sahara Reporters between January and June 2014. The news stories purposively selected cut across social, economic and political themes. Results show a robust coverage of issues and active participation of audience with a bias in certain issues particularly insecurity which is the dominant theme. Also, audiences have a diverse impression on the type and quality of issues Sahara Reporters cover. Therefore, it recommends among other things, self-censorship by reporters including the active audience that participates on the online platform.
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    An evaluation of Sahara Reporters as a platform of participatory journalism
    (Published by Department of Mass Communication, Novena University, Ogume, Delta State, Nigeria, 2016) Udende, Patrick; Ashiekpe, Aondowase James; Mustapha, Maryam Lasisi
    This study examined the role of Sahara Reporters as online media. The aim was to make sense of the phenomenon of participatory journalism considered in the context of the historical evolution of public communication. The study, which was anchored on libertarian theory of mass communication, adopted qualitative content analysis. It purposively selected some publications of Sahara Reporters between January and June, 2014. The news stories purposively selected cut across social, economic and political themes. Results showed a robust coverage of issues and active participation of audience with a bias in certain issues particularly insecurity which is the dominant theme. Also, audiences have diverse impression on the type and quality of issues Sahara Reporters cover. Therefore, it recommended among other things, self-censorship by reporters including the active audience that participate on the online platform.
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    Generic Framing of Boko Haram Insurgency in the Nigerian Press
    (Department of Mass Communication, University of Lagos, 2017-06-01) Mustapha, Maryam Lasisi; Ibrahim, Ismail Adegboyega; Mustapha, Lambe Kayode; Udende, Patrick
    This study examines the patterns of frames adopted by the Nigerian newspapers in the coverage of Boko Haram insurgency. It adopted the methodological justification of content analysis as means of obtaining data. A multistage sampling technique was adopted to selected the newspapers. This involves a purposive and systematic random selection of the units of analysis. The study, which is situated within the assumptions, arguments and discussion of framing theory explores newspaper reportage of an ongoing crisis rooted in spiritual beliefs in a multi-religious setting. The content analysis of two Nigerian newspapers (the Guardian and the Nation), conducted to determine the print media framing of the insurgency, produced 237 news articles during a period of six months in 2014. Findings show that Nigerian newspapers adopt the five generic frames of framing as postulated by Semetko and Valkenburg (2000). Hence, they reported the news stories along the responsibility, human interest, conflicts, morality and economic consequences frames. The results show that the responsibility frame is the most prevalent frame. This finding demonstrates the roles of the press as a builder of consensus and thus ascertain media social responsibility stance for a society in crises.
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    Generic framing of Boko Haram insurgency in the Nigerian print media
    (. Published by World Bank Step-B Centre of Excellence in Multimedia and Cinematography, University of Lagos, Nigeria, 2017) Mustapha, Maryam Lasisi; Ibraheem, Ismail Adegboyega; Mustapha, Lambe Kayode; Udende, Patrick
    This study examines the patterns of frame adopted by Nigerian newspapers in the coverage of Boko Haram insurgency. It adopted the methodological justifications of content analysis as means of obtaining data. A multistage sampling technique was adopted to select the newspapers. This involved a purposive and systematic random selection of the units of analysis. The study, which is situated within the assumptions, arguments and discussions of framing theory explores newspaper reportage of an ongoing crises rooted in spiritual beliefs in a multi-religious setting. A content analysis of two Nigerian newspapers (The Guardian and The Nation), conducted to determine the print media framing of the insurgency, produced 237 news articles during a period of six months in 2014. Findings show that Nigerian newspapers adopt the five generic frames of framing as postulated by Semetko and Valkenburg (2000). Hence, they reported the news stories along the responsibility, human interest, conflict, morality and economic consequences frames. The results show that the responsibility frame is the most prevalent frame. These findings demonstrate the role of the press as a builder of consensus and thus ascertain media social responsibility stance for a society in crisis.
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    Generic Framing of Boko Haram Insurgency in the Nigerian Print Media
    (Journal of Multimedia Technology & Communication Technology, 2017-06) Mustapha, Maryam Lasisi; Ibraheem, Ismail Adegboyega; Mustapha, Lambe Kayode; Udende, Patrick
    The study examines the patterns of frame adopted by Nigerian newspapers in the coverage of Boko Haram insurgency. it adopted the methodological justifications of content analysis as means of obtaining data. A multistage sampling technique was adopted to select the newspapers. this included a purposive and systematic random selection of the units of analysis. the study, which is situated within the assumptions, arguments and discussions of framing theory explores newspaper reportage of an on-going crises rooted in spiritual beliefs in a multi-religious setting. a content analysis of two Nigerian newspapers (The Guardian and The Nation) conducted to determine the print media framing of the insurgency, produced 257 news articles during a period of six months in 2014. Findings show that Nigerian newspapers adopt the five generic frames of framing as postulated by Semetko and Valenburg (2020). hence, they reported the news stories along the responsibility, human interest, conflict, morality and economic consequences frames. the results show that the responsibility frame is the most prevalent frame. these findings demonstrate the role of the press as a builder of consensus and thus ascertain media social responsibility stance for society in crisis.
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    Going beyond mass media use for social mobilization in meeting targets of poverty alleviation programmes in Nigeria
    (Published by Department of Mass Communication, Mkar University, Benue State, Nigeria, 2016) Udende, Patrick; Mustapha, Maryam Lasisi
    It is fashionable that successive governments in Nigeria never lack articulate programmes aimed at ameliorating poverty neither do they grossly lack resources to leverage on. It is also fashionable that at every dispensation, governments at all levels overwhelmingly deploy the mass media to mobilise citizens to embrace poverty reduction programmes considered germane for their socio-economic enhancement. Paradoxically, the level of poverty among the average Nigerian is on the increase. This concern informs this paper with a view to reflecting on the sustained causes and consequences of poverty, the place of poverty reduction programmes and reasons numerous poverty reduction programmes fail. With the conclusion that the programmes fail due to government insincerity rather than inadequate social mobilisation, it is recommended that Nigerian government should take a holistic approach with renewed rigour as viable option for the successful implementation of poverty reduction programmes
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    Mainstreaming African communication scholarship through paradigmatic and programmatic research
    (University of Lagos Press, 2021) Mustapha, Lambe Kayode; Mustapha, Maryam Lasisi; Abubakar, Ibrahim Yusuf
    The chapter analyses the mechanisms for advancing communication scholarship in African setting from the prisms of paradigmatic stances in mass communication theorisation and research. It profiles the ontological, epistemological and axiological considerations that grounded extant communication theories and the need to enhance visibility of African communication research and scholarship through Afrocentric paradigm.
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    Motives for the use of social media for consumption of mainstream media content among students of the University of Ilorin.
    (Published by Cross River University of Technology, Calabar, Nigeria., 2017) Mustapha, Maryam Lasisi; Adegoke, Rukayat Ololade; Usman, Oyindamola Zainab
    This study explores patterns of social media use among students in University of Ilorin and satisfaction they derive from using social media to consume mainstream media contents. Situated within the thesis of uses and gratifications theory, the study surveyed 382 students of the University of Ilorin, via convenience technique. Generally, participants agreed they use the social media to access news easily and know what is going on in the society. The study also revealed that user-friendliness, self-development, educational opportunities, convenience in communication, and enhancement of self-development, wide exposure, global exchange, and relaxation motivated their usage of the social media. Findings suggest that the gratifications offered by mainstream media are being better met by the social media. In addition accessibility, interactivity, mobility and multimediality emerged as specific gratifications obtained from the social media. It is thus recommended that the social media platform be unbundled in order to profile gratifications offered by individual medium with a view to ascertain how youth access mediated information in the contemporary time
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    Motives for the use of social media for consumption of mainstream media contents among students of the university of Ilorin
    (Department of Mass Communication, Cross River University of Technology, 2017-03) Mustapha, Maryam Lasisi; Usman, Oyindamola Zainab; Adegoke, Rukayat Ololade
    This study explores patterns of social media use among students in University of Ilorin and satisfaction they derive from using social media to consume mainstream media contents. Situated within the thesis of uses and gratifications theory, the study surveyed 382 students of the University of Ilorin, via convenience technique. Generally, participants agreed they use the social media to access news easily and know what is going on in the society. The study also revealed that user-friendliness, self-development, educational opportunities, convenience in communication and enhancement of self-development, wide exposure, global exchange and relaxation motivated their usage of social media. Findings suggest that the gratifications offered by mainstream media are being better met by the social media. In addition, accessibility, interactivity, mobility and multimediality emerged as specific gratifications obtained from the social media. It is thus recommended that the social media platform be unbundled in order to profile gratifications offered by individual medium with a view to ascertain how youth access mediated information in the contemporary time.
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    Social Media and Changing Political Behaviors among the Youth in Kwara State of Nigeria
    (Democratic Communiqué, 2023-01) Mustapha, Lambe Kayode; Olufadi, Olamide Hameed; Azeez, Adesina Lukuman; Udende, Patrick; Mustapha, Maryam Lasisi
    Diminishing youth’s political engagement has been a subject of concern to political stakeholders thus becoming a fertile field of inquiry by scholars in political science, political communication and electoral studies. Being a global phenomenon resulting from multiplicity of causations, youth civic and political engagements receive attention from multi-theoretical and cross-disciplinary perspectives with diversifying prognoses. From the political communication viewpoint, the quantum and quality of political information in the mediated public sphere as well as representation in and access to the media have remained important factors predicting limited youth political participation and civic engagement. A corpus of studies, mostly from advanced democratic climes, has, however, challenged the notion that youth’s mainstream media exclusion, in terms of access to and representation in media, precipitates political malaise. Premised on the social media affordance, these alternative positions believe that youth may not be engaging in electoral politics, they are exploiting other political participation repertoires created by the new communication ecology. Giving these mixed findings, that are mostly Western-centric, we explore the forms of political behaviors of young people in Kwara State (N=381), North-central Nigeria within the theoretical prism of Civic Volunteerism Model. Findings revealed that social media political campaigns have positive relationships with both online and offline political participation, with online participation being higher, even after controlling for political knowledge and political efficacy. The results have practical and policy implications that need to be addressed to guarantee the future of participatory political culture in youth-dominated democracies like Nigeria.
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    Social Media and Changing Political Behaviors among the Youth in Kwara State of Nigeria
    (2023-01-02) Mustapha, Lambe Kayode; Olufadi, Olamide Hameed; Azeez, Adesina Lukuman; Udende, Patrick; Mustapha, Maryam Lasisi
    Diminishing youth’s political engagement has been a subject of concern to political stakeholders thus becoming a fertile field of inquiry by scholars in political science, political communication and electoral studies. Being a global phenomenon resulting from multiplicity of causations, youth civic and political engagements receive attention from multi-theoretical and cross-disciplinary perspectives with diversifying prognoses. From the political communication viewpoint, the quantum and quality of political information in the mediated public sphere as well as representation in and access to the media have remained important factors predicting limited youth political participation and civic engagement. A corpus of studies, mostly from advanced democratic climes, has, however, challenged the notion that youth’s mainstream media exclusion, in terms of access to and representation in media, precipitates political malaise. Premised on the social media affordance, these alternative positions believe that youth may not be engaging in electoral politics, they are exploiting other political participation repertoires created by the new communication ecology. Giving these mixed findings, that are mostly Western-centric, we explore the forms of political behaviors of young people in Kwara State (N=381), North-central Nigeria within the theoretical prism of Civic Volunteerism Model. Findings revealed that social media political campaigns have positive relationships with both online and offline political participation, with online participation being higher, even after controlling for political knowledge and political efficacy. The results have practical and policy implications that need to be addressed to guarantee the future of participatory political culture in youth-dominated democracies like Nigeria. Keywords: Social Media, The Youth, Civic Volunteerism Model, Online Political Participation, Offline Political Participation.
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    Social Media and Changing Political Behaviors among the Youth in Kwara State of Nigeria
    (2023-01) Mustapha, Lambe Kayode; Olufadi, Olamide Hameed; Azeez, Adesina Lukuman; Udende, Patrick; Mustapha, Maryam Lasisi
    Diminishing youth’s political engagement has been a subject of concern to political stakeholders thus becoming a fertile field of inquiry by scholars in political science, political communication and electoral studies. Being a global phenomenon resulting from multiplicity of causations, youth civic and political engagements receive attention from multi-theoretical and cross-disciplinary perspectives with diversifying prognoses. From the political communication viewpoint, the quantum and quality of political information in the mediated public sphere as well as representation in and access to the media have remained important factors predicting limited youth political participation and civic engagement. A corpus of studies, mostly from advanced democratic climes, has, however, challenged the notion that youth’s mainstream media exclusion, in terms of access to and representation in media, precipitates political malaise. Premised on the social media affordance, these alternative positions believe that youth may not be engaging in electoral politics, they are exploiting other political participation repertoires created by the new communication ecology. Giving these mixed findings, that are mostly Western-centric, we explore the forms of political behaviors of young people in Kwara State (N=381), North-central Nigeria within the theoretical prism of Civic Volunteerism Model. Findings revealed that social media political campaigns have positive relationships with both online and offline political participation, with online participation being higher, even after controlling for political knowledge and political efficacy. The results have practical and policy implications that need to be addressed to guarantee the future of participatory political culture in youth-dominated democracies like Nigeria.
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    Social Media Content Preferences and Political Participation among Nigerian Youths
    (2022-04-01) Mande, Ande Mande; Mustapha, Lambe Kayode; Omar, Bahiyah; Mustapha, Maryam Lasisi; Ahmed, Ismail Sheikh Yusuf
    This study examines the influence of social media content preferences on political participation in Nigeria’s relatively nascent democracy. Due to mixed conclusions on the influence of news and entertainment preferences on political participation, we sampled 434 youths aged 18-35 in a Nigerian northern state, to investigate the differential influence of diverse social media content consumption on political participation. Incorporating the moderating and mediating influences of political efficacy and incidental news exposure, findings confirm that news and entertainment preferences are positive, significant predictors of political participation among respondents. While political efficacy moderated the influence of news preference on political participation, incidental news exposure did not mediate the influence of entertainment preference on political participation. We recommend further investigation into the influence of content preferences on political participation among Nigerian youths who constitute considerable members of the nation’s electorate.
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    Social Media Use, Social Capital, and Political Participation among Nigerian University Students
    (Published by Blanquerna School of Communication and International Relations, Ramon Llull University, Barcelona, Spain, 2016-12) Mustapha, Lambe Kayode; Gbonegun, Victor Olanrewaju; Mustapha, Maryam Lasisi
    The arrival of social media, dubbed Web 2.0, has reconfigured the media and political landscape as well as media-politics relations in a way that is supplying the citizens with more powers. By limiting the gate-keeping of information common to the mainstream media, the social media generally offer platforms for stimulating mass participation through their information dissemination and networking power. While pundits and prognosticators are of the view that social media platforms stimulate as well as attenuate youths’ community and political participation, findings remained inconclusive and are mostly skewed towards the examination of events in developed democracies. To offer a developing country perspective on the nexus between social media and political engagement among the youths, this study examined the democratising prowess of social media on Nigerian youths’ community participation and political participation. Situated within the social capital theoretical paradigm, representative samples of youths were drawn from two universities in Ilorin, Kwara State, Nigeria. The results showed that social media enhance the social capital and political participation of the youths, particularly during the period of national elections.