Browsing by Author "Aremu, Moriam Adeyemi"

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    Enhancing service quality dimensions as means of sustaining customer satisfaction in Nigerian banking industry
    (Clarion University of Pennsylvania, Clarion, Pennsylvania,, 2018) Aremu, Mukaila Ayanda; Onifade, Toyin Esther; Aremu, Moriam Adeyemi; Mustapha, Yusuf Ismaila
    With the growing knowledge around sustainability concerns, banks are gaining improved service as a result of their participation in sustainable banking efforts. Retaining customers and sustaining long-term customer interest needs to be maintained by enhancing quality services in the banking sector. The study examined the effect of enhancing service quality dimensions on sustaining customer satisfaction. A total of two hundred and fifty (250) customers of Nigerian Banks were given questionnaires. The techniques employed for data analysis include multiple correlation, descriptive analysis, and Multiple Regression. The study’s findings show that there is relationship between enhancing service quality and sustain customer satisfaction. Tangibles, reliability and responsiveness dimensions have significant impact on customer satisfaction. The study concluded that since enhancing service quality dimensions have proved to be an important factors and the driving force behind sustaining customer satisfaction. The study recommends that the management should continue to enhance quality services so as to sustain their customers.
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    Impact of brand Name on Customers’ Choice in Ilorin Metropolis
    (Amity Business School, Amity University, Uttar Pradesh, India., 2018) Aremu, Mukaila Ayanda; Mustapha, Yusuf Ismaila; Musa, Abdukadir Adeola; Aremu, Moriam Adeyemi
    It is obvious that, nowadays, consumers are becoming more and more demanding and fickle about product quality expectations, stiffer government regulations on quality standards, rise in consumerism and dwindling disposable incomes. All these challenges require firms to look deep down and come up with a winning strategy to stay afloat. Therefore, this study was conducted to investigate the impact of brand name on consumers' choice in Ilorin metropolis with specific reference to Dangote Flour Mills Plc, Ilorin plant. Descriptive survey design was adopted. A sample size of 163 was conveniently selected through the use of Guilford and Flusher's formula from the population of 274 consumers of Dangote flour who use the brand in bread production. The data collected was analyzed through descriptive and inferential statistics; an inference was drawn with the aid of logistic regression through maximum likelihood technique of estimation. The finding of the study revealed that the brand name had a significant positive impact on consumer choice (chi-square estimation: p<0.005) at 0.05 level of significance. Based on the finding it was concluded that brand name has an impact on consumers' choice. The study therefore, recommends that effective marketing strategies and legal means be put in place to protect brand name against dubious counterfeit.