Browsing by Author "Abdulbaqi, Saudat Salah"
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Item Citizen Journalism in a Digital Age: An assessment of Content Generation and Audience Perception(Department of Mass Communication, University of Ilorin, Ilorin, Nigeria, 2018-06-01) Abdulbaqi, Saudat Salah; Mustapha, Lambe Kayode; Olawoyin, MonsuruApart from availing the audience with varieties of media contents from which to gratify his needs, the digital age has contributed immensely to the emergence and development of citizen journalism. This has liberalized the practice of the profession from the practices in the rule-governed mainstream media that differentiate professionals from quacks. Although many studies have confirmed the quintessential role of the mainstream media in setting agenda for public discourse, not much attention has been paid to examining how contents of citizen journalism stir up discussions among the audience. This quantitative study evaluated perception of audience about the contents reported by citizen journalists, within the context of the public sphere. Data were gathered through the use of questionnaire. The study revealed that even though audiences do not consider the contents posted online by citizen journalists as much credible, they still reply on them for their daily information needs. The study also revealed that the respondents do not perceive citizen journalists as meeting ethical standard common with trained journalists. Based on its findings, the study enjoyed trained mass communication graduates to embrace citizen journalism given it informational roles to the society.Item Gender Roles and Attitudes in the Workplace: Assessment of Human Attributes and Gender Differentiation in Media Houses(Faculty of Social Sciences, University of Ilorin, Nigeria, 2015-12) Abdulbaqi, Saudat Salah; Adegoke, Rukayat OloladeThe media is recognised as a reflection of the society just as it is credited for shaping the society. This symbiotic relationship informs the blame cast on the former as regards promotion of gender stereotype. It is argued that, the pervasive power of the media on its consumers has been negatively employed in transforming gender representation in its content into the reality held by men and women about themselves and their roles in the society. Principally, the media is accused of engendering a statuesque in which women are subtly discriminated against. Therefore, this paper used the survey method to investigate gender operations within the media houses with the aim of establishing the prevalence and direction of gender discrimination and stereotype. Although findings obtained through a self-designed questionnaire reveal the existence of the glass ceiling phenomenon, it however, indicate strong, positive relationships between human attributes of staffers in the media houses regardless of their gender. Based on this, the study recommends positive work-attitudes from staffers, especially, female staffers to correct the age-long bias and stereotype against them.Item Impact of Celebrity Endorsement Switch on Brand Patronage among Selected Telecommunication Subscribers in University of Lagos(International Journal of Information Processing and Communication (IJIPC), 2018) Abdulbaqi, Saudat Salah; Udende, Patrick; Adebowale, Ibrahim IbukunAdvertising is recording a boost in its use of testimonials in campaigns, as evidenced in the engagement of celebrities, such as, musicians, athletes, footballers and actors/actresses to endorse products and services. Studies abound in which the roles of athletes, musicians, and actors/actresses as endorsers are well documented. However, the switch of a celebrity endorser from one product to another competing brand continues to agitate the minds of researchers. The purpose of this study, therefore, was to examine the impact of celebrity endorsement switch (porting) on brand patronage. In specific terms, the study examined the influence of the switch by ‘Saka’, a famous comedian on radio and television shows, from endorsing the former ‘Etisalat’ network (now Nine (9) Mobile) to advertising ‘MTN’, a rival network. This quantitative study gathered data from 380 respondents from University of Lagos, Nigeria. Findings revealed that, although the Nigerian telecommunication subscribers see celebrities as role models, their use in advertising campaigns as endorsers does not strongly motivate them to purchase the endorsed product. Findings also show that other factors, such as availability and quality of service rendered are among the strong points that ensure subscribers’ loyalty to a particular brand. Based on the results, it is recommended that MTN Nigeria should engage in more ‘pro bono’ services such as, academic sponsorship, granting of internship positions, provision of basic amenities for rural and community development, to endear itself to its existing subscribers and lure prospective ones. The study equally recommended an improved service delivery by MTN Nigeria to sustain loyalty.Item IMPACT OF SOCIAL MEDIA ON INDECENT DRESSING AMONG UNILORIN UNDERGRADUATES LIVING IN TANKE-OKEODO(Nigerian Journal of Communication Review (NJCR, 2022) Abdulbaqi, Saudat Salah; Abisoye, Abdulbasit Adebisi; Udende, Patrick; Ajijola, * Bashir A.The increasing rate of indecent dressing in Higher Institutions of learning has been of great concern to stakeholders. Despite the University of Ilorin's zero tolerance for indecent dressing as contained in the dress code, undergraduates still appear in the same, especially, in non-official areas and outside the university campus, such as in Tanke Okeodo. Considering their attachment to Social Media, this study examined the impact of Social Media on their penchant for indecent dressing. A quantitative research design was adopted using the survey method. Data was gathered through multistage sampling using questionnaires. Both descriptive and inferential analyses were conducted. Findings indicate that most of the respondents are ardent users of social media, spending an average of 2-3 hours, or more, on social media platforms. That Snapchat stirred the respondents to indecent dressing more than other examined platforms. The multiple regression analysis indicates that recognition and social influence have positive impacts on the undergraduates' cultivated attitude of indecent dressing from each of the examined social media. It is recommended that undergraduates should be encouraged to use social media platforms to promote decent dressing and academic excellence. The study also advises that Government, through the National Orientation Agency should increase awareness and advocacy on moral ethics and other cultural values which cover dress patterns. Also, teachings on media literacy should be amplified to help reduce the negative effects of social media, such as indecent dressing, on undergraduates.Item Nigerian Press and the Niger Delta Agitations(Department of Communication Art, University of Uyo, 2012-06-30) Mustapha, Lambe Kayode; Abdulbaqi, Saudat SalahOne of the critical issues engaging the attention of Nigeria, is the Niger Delta agitation. Aside from the region being the natural holder of the resources that form the financial vertebra of the nation, the agitation, resulting from over exploitation of the resources without corresponding returns, have turned the Niger Delta to a news maker of all time. In discharging their duties as socially responsible institutions, development partners, cultural industries, the media faced dilemmas in the quest to play their parts, particularly given the multiple and differing expectations of stakeholders. Balancing the varying the needs of being the societal watchdog, government ideology promoter and successful business not only marks conflicts, but is challenging. While journalism requires making all issues common knowledge, government favors moderation and corporation and business wants returns on investments. These means that practitioners should at times sacrifice and compromise to attain a balance – a breach of social responsibility philosophy. Giving the glorious past that the Nigeria press has recorded, therefore, the institutions should raise the issues of Niger Delta to the realm that can guarantee justice and fairness. Through robust people-centered journalism, this article believes the Nigerian press can commence mobilization and agitation for the much needed good governance that provides people’s current needs without jeopardizing the future of the next generation.