Global Media and Propagation of Islam: Challenges and prospects

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dc.contributor.authorAbubakar, Ibrahim Yusuf
dc.contributor.authorSaodah, Wok
dc.date.accessioned2018-08-13T13:11:19Z
dc.date.available2018-08-13T13:11:19Z
dc.date.issued2011-09
dc.description.abstractMuslims nations, like other developing countries, are not among the major players in the arena of global media of communication. Therefore, citizens of these nations usually make use of major Western global media as sources of news about events around the world. However, many leaders in Muslim countries and communication scholar have expressed concern over the Western global media’s negative portrayal of Islam and Muslims. In spite of this, notable Western global media, like CNN and BBC satellite news channels, remain popular as the major sources of world news, especially for Muslim educated elites across the Muslims nations. Exploring the Uses and Gratifications Expectancy Model (UGEM), this paper examines the motivations that usually attract Muslim audiences to these channels, in order to identify the gratifications they sought to obtain from their exposure to the channels.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1113
dc.language.isoenen_US
dc.publisherPublished by the International Islamic University, Malaysiaen_US
dc.subjectWestern global mediaen_US
dc.subjectCNN and BCCen_US
dc.subjectMuslims elitesen_US
dc.subjectPortrayal of Islam and Muslimsen_US
dc.subjectUses and Gratifications Expectancy Modelen_US
dc.titleGlobal Media and Propagation of Islam: Challenges and prospectsen_US
dc.title.alternativeConference proceeding of the National Seminar on New Media and Islamic Issues: Challenges and Opportunitiesen_US
dc.typeOtheren_US

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