Global Media and Propagation of Islam: Challenges and prospects
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Date
2011-09
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Published by the International Islamic University, Malaysia
Abstract
Muslims nations, like other developing countries, are not among the major players in the arena of global media of communication. Therefore, citizens of these nations usually make use of major Western global media as sources of news about events around the world. However, many leaders in Muslim countries and communication scholar have expressed concern over the Western global media’s negative portrayal of Islam and Muslims. In spite of this, notable Western global media, like CNN and BBC satellite news channels, remain popular as the major sources of world news, especially for Muslim educated elites across the Muslims nations. Exploring the Uses and Gratifications Expectancy Model (UGEM), this paper examines the motivations that usually attract Muslim audiences to these channels, in order to identify the gratifications they sought to obtain from their exposure to the channels.
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Keywords
Western global media, CNN and BCC, Muslims elites, Portrayal of Islam and Muslims, Uses and Gratifications Expectancy Model