Motives for the use of social media for consumption of mainstream media content among students of the University of Ilorin.

Simple item page
dc.contributor.authorMustapha, Maryam Lasisi
dc.contributor.authorAdegoke, Rukayat Ololade
dc.contributor.authorUsman, Oyindamola Zainab
dc.date.accessioned2018-08-09T13:14:22Z
dc.date.available2018-08-09T13:14:22Z
dc.date.issued2017
dc.descriptionThe mainstream media have, from time immemorial, been the major source of human information, education and entertainment needs’ gratifications. However, social media are redefining these roles and human interaction processes, especially among the youths. According to Kaplan and Haenlein (2010, p. 60) social media are “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and allow the creation and exchange of user generated content (also known as UGC)”. However, in an attempt to define social media in relation to communication, researchers have described them as “alternative platforms of public communication” (Poell & Borra, 2011, p. 696).en_US
dc.description.abstractThis study explores patterns of social media use among students in University of Ilorin and satisfaction they derive from using social media to consume mainstream media contents. Situated within the thesis of uses and gratifications theory, the study surveyed 382 students of the University of Ilorin, via convenience technique. Generally, participants agreed they use the social media to access news easily and know what is going on in the society. The study also revealed that user-friendliness, self-development, educational opportunities, convenience in communication, and enhancement of self-development, wide exposure, global exchange, and relaxation motivated their usage of the social media. Findings suggest that the gratifications offered by mainstream media are being better met by the social media. In addition accessibility, interactivity, mobility and multimediality emerged as specific gratifications obtained from the social media. It is thus recommended that the social media platform be unbundled in order to profile gratifications offered by individual medium with a view to ascertain how youth access mediated information in the contemporary timeen_US
dc.identifier.citationMustapha, M. L., Usman, O. Z. & Adegoke, R.O. (2017): Motives for the use of social media for consumption of mainstream media content among students of the University of Ilorin. Crutech Journal of Communication. 1(1); 102-115.en_US
dc.identifier.urihttp://hdl.handle.net/123456789/1100
dc.language.isoenen_US
dc.publisherPublished by Cross River University of Technology, Calabar, Nigeria.en_US
dc.relation.ispartofseries1,1;
dc.subjectsocial mediaen_US
dc.subjectmainstream mediaen_US
dc.subjectuses and gratificationsen_US
dc.subjectmediaen_US
dc.subjectyouthen_US
dc.titleMotives for the use of social media for consumption of mainstream media content among students of the University of Ilorin.en_US
dc.typeArticleen_US

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
CRUTECH Journal of COMMUNICATION %28CJC%29.pdf
Size:
7.65 MB
Format:
Adobe Portable Document Format
Description:
Main article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.69 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections