Usability Evaluation using Eye-Tracking on E-Commerce and Education Domains
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Date
2020-12-31
Journal Title
Journal ISSN
Volume Title
Publisher
Journal of Information Technology and Computing
Abstract
The rapid consumption of content on the web and the creation of online businesses and
educational based site delivers users’ need than that of e-commerce due to less level of distraction
educational platforms require improved usability for the user. It also calls for concerted effort to
an eye-tracking tool, to record as well as to analyze eye and mouse tracking data from slideshow
of the display of excessive ad contents and include proper formatting of navigation items to
understand users' interactions with these digital products and services. This study was carried out to
as a result of fewer images and pictures. The study recommends that interface designs should be void
interface design patterns in Nigeria. Usability evaluation was conducted using OGAMA software as
and saccade length of each website were taken into the consideration. Findings revealed that
investigate the search and scan patterns employed by users interacting with the selected web interface
from the e-commerce and education domains and also to establish the possibility of a localized
eye-tracking experiments concurrently. During the evaluation period, fixation count, fixation length
contribute towards an enhanced user experience.
Description
Keywords
Search pattern,Scan patterns,Eye-tracking,Interface design,Eye movement