Usability Evaluation using Eye-Tracking on E-Commerce and Education Domains

Simple item page
dc.contributor.authorOyekunle, R. A.
dc.contributor.authorBello, O. W.
dc.contributor.authorJibril, Q
dc.contributor.authorSikiru, Ismaeel Abiodun
dc.contributor.authorBalogun, A.
dc.date.accessioned2023-06-13T12:29:57Z
dc.date.available2023-06-13T12:29:57Z
dc.date.issued2020-12-31
dc.description.abstractThe rapid consumption of content on the web and the creation of online businesses and educational based site delivers users’ need than that of e-commerce due to less level of distraction educational platforms require improved usability for the user. It also calls for concerted effort to an eye-tracking tool, to record as well as to analyze eye and mouse tracking data from slideshow of the display of excessive ad contents and include proper formatting of navigation items to understand users' interactions with these digital products and services. This study was carried out to as a result of fewer images and pictures. The study recommends that interface designs should be void interface design patterns in Nigeria. Usability evaluation was conducted using OGAMA software as and saccade length of each website were taken into the consideration. Findings revealed that investigate the search and scan patterns employed by users interacting with the selected web interface from the e-commerce and education domains and also to establish the possibility of a localized eye-tracking experiments concurrently. During the evaluation period, fixation count, fixation length contribute towards an enhanced user experience.en_US
dc.identifier.issn2709-5916
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/11167
dc.language.isoenen_US
dc.publisherJournal of Information Technology and Computingen_US
dc.subjectSearch pattern,Scan patterns,Eye-tracking,Interface design,Eye movementen_US
dc.titleUsability Evaluation using Eye-Tracking on E-Commerce and Education Domainsen_US
dc.typeArticleen_US

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
11_JIP_UsabilityEvaluationUsingEyeTracking.pdf
Size:
760.88 KB
Format:
Adobe Portable Document Format
Description:
Main article
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections