Usability Evaluation using Eye-Tracking on E-Commerce and Education Domains
dc.contributor.author | Oyekunle, R. A. | |
dc.contributor.author | Bello, O. W. | |
dc.contributor.author | Jibril, Q | |
dc.contributor.author | Sikiru, Ismaeel Abiodun | |
dc.contributor.author | Balogun, A. | |
dc.date.accessioned | 2023-06-13T12:29:57Z | |
dc.date.available | 2023-06-13T12:29:57Z | |
dc.date.issued | 2020-12-31 | |
dc.description.abstract | The rapid consumption of content on the web and the creation of online businesses and educational based site delivers users’ need than that of e-commerce due to less level of distraction educational platforms require improved usability for the user. It also calls for concerted effort to an eye-tracking tool, to record as well as to analyze eye and mouse tracking data from slideshow of the display of excessive ad contents and include proper formatting of navigation items to understand users' interactions with these digital products and services. This study was carried out to as a result of fewer images and pictures. The study recommends that interface designs should be void interface design patterns in Nigeria. Usability evaluation was conducted using OGAMA software as and saccade length of each website were taken into the consideration. Findings revealed that investigate the search and scan patterns employed by users interacting with the selected web interface from the e-commerce and education domains and also to establish the possibility of a localized eye-tracking experiments concurrently. During the evaluation period, fixation count, fixation length contribute towards an enhanced user experience. | en_US |
dc.identifier.issn | 2709-5916 | |
dc.identifier.uri | https://uilspace.unilorin.edu.ng/handle/20.500.12484/11167 | |
dc.language.iso | en | en_US |
dc.publisher | Journal of Information Technology and Computing | en_US |
dc.subject | Search pattern,Scan patterns,Eye-tracking,Interface design,Eye movement | en_US |
dc.title | Usability Evaluation using Eye-Tracking on E-Commerce and Education Domains | en_US |
dc.type | Article | en_US |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- 11_JIP_UsabilityEvaluationUsingEyeTracking.pdf
- Size:
- 760.88 KB
- Format:
- Adobe Portable Document Format
- Description:
- Main article
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 1.71 KB
- Format:
- Item-specific license agreed upon to submission
- Description: