Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria

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Date

2016

Journal Title

Journal ISSN

Volume Title

Publisher

Center for Entrepreneurship, Kwara State University, Malete.

Abstract

Description

Keywords

Branding, consumer, loyalty, buying behaviour, product. strategies, organization

Citation

Gbadeyan, R. A., Abdulraheem, M. & Imouokhome, E. O. (2016): Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria. International Journal of Entrepreneurship Innovation & Management Special Edition; 193-208, Published by the Center for Entrepreneurship, Kwara State University, Malete.

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