Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria

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dc.contributor.authorGbadeyan, R. A.
dc.contributor.authorAbdulraheem, M.
dc.contributor.authorImouokhome, E. O.
dc.date.accessioned2023-01-09T11:12:50Z
dc.date.available2023-01-09T11:12:50Z
dc.date.issued2016
dc.identifier.citationGbadeyan, R. A., Abdulraheem, M. & Imouokhome, E. O. (2016): Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria. International Journal of Entrepreneurship Innovation & Management Special Edition; 193-208, Published by the Center for Entrepreneurship, Kwara State University, Malete.en_US
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/8234
dc.language.isoen_USen_US
dc.publisherCenter for Entrepreneurship, Kwara State University, Malete.en_US
dc.subjectBranding, consumer, loyalty, buying behaviour, product. strategies, organizationen_US
dc.titleInfluence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeriaen_US
dc.typeArticleen_US

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