Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria
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Center for Entrepreneurship, Kwara State University, Malete.
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Gbadeyan, R. A., Abdulraheem, M. & Imouokhome, E. O. (2016): Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria. International Journal of Entrepreneurship Innovation & Management Special Edition; 193-208, Published by the Center for Entrepreneurship, Kwara State University, Malete.