Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria
dc.contributor.author | Gbadeyan, R. A. | |
dc.contributor.author | Abdulraheem, M. | |
dc.contributor.author | Imouokhome, E. O. | |
dc.date.accessioned | 2023-01-09T11:00:56Z | |
dc.date.available | 2023-01-09T11:00:56Z | |
dc.date.issued | 2016 | |
dc.identifier.citation | R. A. Gbadeyan; M. Abdulraheem & E. O. Imouokhome (2016): Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria. International Journal of Entrepreneurship Innovation & Management (IJEIM), 1(1); 193-208. A Publication of the Centre for Entrepreneurship, Kwara State University, Malete, Kwara State, Nigeria. | en_US |
dc.identifier.uri | https://uilspace.unilorin.edu.ng/handle/20.500.12484/8229 | |
dc.language.iso | en_US | en_US |
dc.publisher | Centre for Entrepreneurship, Kwara State University, Malete, Kwara State, Nigeria. | en_US |
dc.subject | Branding, Customer Loyalty, Buying Behaviour, Product, Strategies and Organization | en_US |
dc.title | Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria | en_US |
dc.type | Article | en_US |