Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria

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dc.contributor.authorGbadeyan, R. A.
dc.contributor.authorAbdulraheem, M.
dc.contributor.authorImouokhome, E. O.
dc.date.accessioned2023-01-09T11:00:56Z
dc.date.available2023-01-09T11:00:56Z
dc.date.issued2016
dc.identifier.citationR. A. Gbadeyan; M. Abdulraheem & E. O. Imouokhome (2016): Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria. International Journal of Entrepreneurship Innovation & Management (IJEIM), 1(1); 193-208. A Publication of the Centre for Entrepreneurship, Kwara State University, Malete, Kwara State, Nigeria.en_US
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/8229
dc.language.isoen_USen_US
dc.publisherCentre for Entrepreneurship, Kwara State University, Malete, Kwara State, Nigeria.en_US
dc.subjectBranding, Customer Loyalty, Buying Behaviour, Product, Strategies and Organizationen_US
dc.titleInfluence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeriaen_US
dc.typeArticleen_US

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