Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria
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Date
2016
Journal Title
Journal ISSN
Volume Title
Publisher
Centre for Entrepreneurship, Kwara State University, Malete, Kwara State, Nigeria.
Abstract
Description
Keywords
Branding, Customer Loyalty, Buying Behaviour, Product, Strategies and Organization
Citation
R. A. Gbadeyan; M. Abdulraheem & E. O. Imouokhome (2016): Influence of Branding Strategies on Buying Behaviour for Consumer Products in Ilorin, Nigeria. International Journal of Entrepreneurship Innovation & Management (IJEIM), 1(1); 193-208. A Publication of the Centre for Entrepreneurship, Kwara State University, Malete, Kwara State, Nigeria.