Promotional Intensity and Consumer Price Sensitivity in a Recessed Economy

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dc.contributor.authorOniku, A.C. Ph.D
dc.contributor.authorAhmed, A.G
dc.contributor.authorNnaji, C
dc.date.accessioned2023-01-06T09:34:25Z
dc.date.available2023-01-06T09:34:25Z
dc.date.issued2019
dc.identifier.citation7. Oniku A.C.,Ahmed, A.G., &Nnaji,C. (2019). Promotional Intensity and Consumer Price Sensitivity in a Recessed Economy.Quarterly Journal of Contemporary Research, 7 (Special Edition): 20-32. A publication of the Federal University Otuoke.en_US
dc.identifier.issn2536-782X
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/8195
dc.language.isoenen_US
dc.publisherFederal University of Otuoke, Bayelsa State, Nigeriaen_US
dc.subjectAdvertising intensity, Personal selling frequency, Sales promotion, Recession, Consumer's price sensitivityen_US
dc.titlePromotional Intensity and Consumer Price Sensitivity in a Recessed Economyen_US
dc.typeArticleen_US

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