Promotional Intensity and Consumer Price Sensitivity in a Recessed Economy

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JOURNAL OF CONTEMPORARY RESEARCH VOL.7.pdf (4.82 MB)

Date

2019

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Publisher

Federal University of Otuoke, Bayelsa State, Nigeria

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Keywords

Advertising intensity, Personal selling frequency, Sales promotion, Recession, Consumer's price sensitivity

Citation

7. Oniku A.C.,Ahmed, A.G., &Nnaji,C. (2019). Promotional Intensity and Consumer Price Sensitivity in a Recessed Economy.Quarterly Journal of Contemporary Research, 7 (Special Edition): 20-32. A publication of the Federal University Otuoke.

URI

https://uilspace.unilorin.edu.ng/handle/20.500.12484/8195

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