Benefits of Broadcast Media Usage among Farmers in Kwara State, Nigeria.

Bolarin, O. ; Olaniyan, E.O. ; Fatoye, O.R. (2020)

Article

Broadcasting media remains an important instrument which can act as a vehicle for agricultural technology/information transfer. On this, the study examined the benefits of broadcast media use among farmers in Ekiti local government area of Kwara state, Nigeria. A multistage stage sampling procedure was used to select 120 farmers. Data were obtained by the use of structured questionnaire and were analyzed using descriptive statistics and Pearson Product Moment Correlation (PPMC) statistics. Results showed that majority (90%) of the farmers have access to radio and television programmes in their locality. Majority (57.7%) of the respondents’ listened to agricultural programmes on radio while 42.5% of the respondents view agricultural programmes on television. Theseprogrammes were Agbelere, Agbeloba, Arokobodunde, and Food today. The leading benefits of the programmmes to farmers were access to information on improved farming practices, information on improved variety of crops, information on government intervention programmes. The benefits have positive significant relationship with farming experience (r =0.475; p <0.01).However, inconvenient time of broadcast, erratic power supply, and competence of the presenter in presenting agricultural programme were the leading challenges faced by farmers in listening and watching agricultural programmes through the broadcasting media. This study therefore recommend the need for more efforts in providing more agricultural information programmes to farmers through radio especially in the morning hours and during some of the leisure times of the farmers.

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