Strategic Marketing Planning: A Tool for Organizational Performance in the Nigerian Hospitality Industry
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Date
2022
Journal Title
Journal ISSN
Volume Title
Publisher
Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh, India
Abstract
Description
Keywords
Customer satisfaction, hospitality industry, organizational performance, service quality, strategic marketing planning
Citation
Imouokhome E. O., Abdulraheem M. & Olujide J. O. (2022): Strategic Marketing Planning: A Tool for Organizational Performance in the Nigerian Hospitality Industry. Amity Journal of Management Research 5(1); 491–506. Published by Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh, India. Available online at https://www.amity.edu/admaa/ajmr/current-issue.aspx