Strategic Marketing Planning: A Tool for Organizational Performance in the Nigerian Hospitality Industry

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dc.contributor.authorImouokhome, E. O.
dc.contributor.authorAbdulraheem, M.
dc.contributor.authorOlujide, J. O.
dc.date.accessioned2023-01-09T11:56:51Z
dc.date.available2023-01-09T11:56:51Z
dc.date.issued2022
dc.identifier.citationImouokhome E. O., Abdulraheem M. & Olujide J. O. (2022): Strategic Marketing Planning: A Tool for Organizational Performance in the Nigerian Hospitality Industry. Amity Journal of Management Research 5(1); 491–506. Published by Amity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh, India. Available online at https://www.amity.edu/admaa/ajmr/current-issue.aspxen_US
dc.identifier.urihttps://uilspace.unilorin.edu.ng/handle/20.500.12484/8246
dc.language.isoen_USen_US
dc.publisherAmity Directorate of Management and Allied Areas, Amity University, Uttar Pradesh, Indiaen_US
dc.subjectCustomer satisfaction, hospitality industry, organizational performance, service quality, strategic marketing planningen_US
dc.titleStrategic Marketing Planning: A Tool for Organizational Performance in the Nigerian Hospitality Industryen_US
dc.typeArticleen_US

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