MARKET ANALYSIS OF APPLE FRUIT IN SELECTED MARKETS OF LAGOS STATE NIGERIA.
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Date
2020-02-25
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Abstract
This thesis studied the market analysis of apple fruit
in selected markets of Lagos state, Nigeria. This
project work stemmed from the need to assess the
marketing structure, conduct and performance of the
fruit in selected markets of Lagos state by using
structured questionnaire which was administered to
102 apple fruit marketers in the study area. Data was
analysed using descriptive statistics such as
frequencies, mean and percentages, gini coefficient,
concentration ratio, market margin and efficiency
analysis, gross margin analysis, benefit cost ratio,
ordinary regression analysis, and likert-type scale. To
measure the market concentration: Gini coefficient
and concentration ratio (CR4) were used to
determine the market structure. The gini coefficient
of 85.6% indicated that that there is inequality or
high level of seller concentration at this level, a
concentration of 47.7% which indicates a weak
oligopolistic nature of the market. The performance
of the market was efficient and profitable. A
marketing margin of ₦4,902,877.0k/month and a
marketing efficiency of 114% were obtained by the
marketers. The transaction costs affecting the
efficiency of the traders were the costs of storage,
loading, transportation, and market levy. The three
major problems of the traders were price fluctuation,
high transportation cost, and lack of credit. Hence,
the study suggests that there should be a provision of
credit facilities and loans, intervention of government
agencies and market association in stabilization of
price, and reduction of tariffs and embargo.
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Keywords
Apple, Marketer, Concentration ratio, Market margin
Citation
7. Belewu K.Y., Akinsola G.O., Osasona, K.K., Baba H.S. & Adisa Q.B (2020): Market Analysis of Apple Fruit in Selected Markets of Lagos State, Nigeria. International Journal of Agriculture and Rural Development 23(2):5255-5264, Published by Federal University of Technology, Owerri, Nigeria. Available online at: http://www.ijard.com