Measuring Aspiring Professionalism Quotient among University of Ilorin Public Relations Students

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Date

2017

Journal Title

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Publisher

Public Relations Journal

Abstract

The study examines the aspiring quotient professionalism among students, who specialise in public relations at the University of Ilorin, Ilorin, Nigeria during the 2016/2017 academic session. Method of the study is survey conducted on all the 42 out of the 44 students that constitute the study population. Findings show that most respondents regularly do every task they are assigned to the best of their ability, treat people with respect and often do what is morally and ethically right. The study concludes that students studying public relations generally possess the basic credentials required for professionalism. This is in spite of the few that lack the qualities required of a potential public relations practitioner evidenced in their lack of interest to become public relations practitioners after their training. Based on findings, the study recommends among other things that those with positive disposition to work, and are courteous as well as relentless in keeping abreast with current trends in public relations should sustain the culture. It also recommends that those who rarely do assigned tasks or fail to do what is right from a moral and ethical perspective should eschew from such conduct as such misdemeanours have no place in public relations practice.

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Keywords

Professionalism, quotient, public relations, University, students

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