The Changing Media Landscape and the Changing Social Context of Media Use by Youths
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Date
2012-01
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Benue Journal of Communication and Development (BJCD)
Abstract
The transient nature of the media always offers new opportunities. Associated with the current communication technology, particularly the internet, are social networking sites, which enable people to make contact for various reasons. This article explores the kind of relationship youth, in particular, make through the various networking sites. To do this, a combination of survey and interview was carried out at the University of Ilorin, Nigeria. Sample size of 300 respondents was randomly selected for survey, on whom a standard questionnaire was administered. Another thirty respondents were purposively selected for the interview. The findings revealed that youth majorly use Facebook among the social sites. Also youth spend considerable time on social media for the purpose of establishing and maintaining old friends, and also for making new ones. The study recommends that while engaging in cyber interaction, youth should avoid indulging in kinds of issues with potentials of eroding their societal values.
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Keywords
Mass media,, Social media, Social networking, Youth