Developing marketing strategies for the growth and survival of private schools in Ilorin
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Date
2014
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Publisher
College of the Humanities, Al-Hikmah University, Ilorin, Nigeria.
Abstract
The recent liberalization of education in the country has led to upsurge in the number of schools established by private entrepreneurs in all tiers of education. The primary and secondary sectors are the most affected. The study revealed several marketing strategies employed by schools to increase their market share. Some were conventional marketing methods while some were non-conventional. The study’s findings revealed that schools can be classified as Future, Tomorrow, Today and Yesterday schools. This was modeled along the Boston Consulting Group Matrix (BCG). The study recommended appropriate marketing strategies for each of the private schools classified under the BCG Matrix.
Key words: , , , , and Private Schools
Description
Keywords
Marketing, Marketing Technique, School, Educational Sector, Private Schools