Developing marketing strategies for the growth and survival of private schools in Ilorin

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dc.contributor.authorAtolagbe, A. A.
dc.contributor.authorAremu, M. A.
dc.date.accessioned2018-03-22T13:28:38Z
dc.date.available2018-03-22T13:28:38Z
dc.date.issued2014
dc.description.abstractThe recent liberalization of education in the country has led to upsurge in the number of schools established by private entrepreneurs in all tiers of education. The primary and secondary sectors are the most affected. The study revealed several marketing strategies employed by schools to increase their market share. Some were conventional marketing methods while some were non-conventional. The study’s findings revealed that schools can be classified as Future, Tomorrow, Today and Yesterday schools. This was modeled along the Boston Consulting Group Matrix (BCG). The study recommended appropriate marketing strategies for each of the private schools classified under the BCG Matrix. Key words: , , , , and Private Schoolsen_US
dc.identifier.issn2141-5196
dc.identifier.urihttp://hdl.handle.net/123456789/164
dc.language.isoenen_US
dc.publisherCollege of the Humanities, Al-Hikmah University, Ilorin, Nigeria.en_US
dc.relation.ispartofseries1(6), 37 – 51.;
dc.subjectMarketingen_US
dc.subjectMarketing Techniqueen_US
dc.subjectSchoolen_US
dc.subjectEducational Sectoren_US
dc.subjectPrivate Schoolsen_US
dc.titleDeveloping marketing strategies for the growth and survival of private schools in Ilorinen_US
dc.title.alternativeThe Springboard Journalen_US
dc.typeArticleen_US

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