Pattern and Determinants of Consumers Demand for Canned Food in Ilorin Metropolis of Kwara State, Nigeria
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Date
2018
Journal Title
Journal ISSN
Volume Title
Publisher
Kebbi State University of Science and Technology, Aliero, Nigeria
Abstract
The research work focused on the demand for canned food in Ilorin metropolis of Kwara state. Random
sample selection of 120 respondents was made in four supermarkets in Ilorin namely Shoprite
Supermarkets, Matrite Supermarket, B-system Supermarket and Gomola Supermarket. The data was analysed using The Almost Ideal Demand System (AIDS) Model. Estimates of AIDS revealed that the budget shares of different classes of canned food for the sampled households had a significant relationship with the household size, marital status, household’s head education and the price of the various classes of canned food. The estimated own-price elasticity coefficients were negative, indicating that as the price of each food group increases, the relative share of household expenditure decreases accordingly. The Cross-price elasticity coefficients for some food groups were negative
indicating they are “complementary’’ while others have positive coefficients suggesting that they are
“substitutes’’. Based on these findings, the recommendation, therefore, is to reduce the cost of canned
food by the producers to encourage consumers to buy more canned food, while advertisements and
publicity are also improved.
Description
Keywords
Demand, Food, canned, consumer, Nigeria
Citation
Babatunde, R.O., Amolegbe, K.B. & Akingbohungbe, I.T. (2018): Pattern and Determinants of Consumers Demand for Canned Food in Ilorin Metropolis of Kwara State, Nigeria. Equity Journal of Science and Technology. 5(1): 23-34. Published by Kebbi State University of Science and Technology, Aliero, Nigeria. Available online at http://www.equijost.com/index.php?iid=2018-5-1.000&&jid=14&lng=