Cognitive Engagement and Online Political Participation on Social Media among Youths in Malaysia: The Moderating Role of Political Knowledge
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Date
2017
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Publisher
International Communication Association (ICA). SHS Web of Conferences
Abstract
The role of political knowledge in engendering political participation among youths in a
society cannot be overstated. Yet, there is scarcity of research in this area. Thus, this study assessed
the moderating role of political knowledge in the relationship between Access to Political Information
on Facebook and Twitter (APIFT), Political Interest (PI) and Policy Satisfaction (PS) with Online
Political Participation on Facebook and Twitter (OPPFT). A cross-sectional survey was conducted on
238 undergraduate students of Universiti Utara Malaysia. Questionnaire was used to collect data which
was analysed using Partial Least Squares-MultiGroup Analysis (PLS-MGA). Results revealed that
political knowledge moderated the relationship between access to political information on Facebook
and Twitter and political interest with youth online political participation on Facebook and Twitter.
However, it did not moderate the relationship between policy satisfaction with youth online political
participation on Facebook and Twitter. Generally, these findings suggests that political knowledge
plays a significant role in youth online political participation in Malaysia. Consequently, this study has
added empirical evidence to predictors of political participation while at the same time contributing to
the body of knowledge on online political participation.
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Keywords
Political Knowledge, Online Political Participation, Youth, Facebook, Twitter
Citation
Abdulrauf, A. A., Hamid, N. A. & Ishak, M. S. (2017). Cognitive Engagement and Online Political Participation on Social Media among Youths in Malaysia. The Moderating Role of Political Knowledge Proceedings of International Conference on Communication and Media 2016 (i-COME‘2016). 1-6. Published by International Communication Association (ICA). SHS Web of Conferences, 33, 00085. DOI: 10.1051/ 73300085. (ISI indexed proceeding). http://www.shs-conferences.org