Cognitive Engagement and Online Political Participation on Social Media among Youths in Malaysia: The Moderating Role of Political Knowledge

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dc.contributor.authorAbdulrauf, Aishat Adebisi
dc.date.accessioned2018-07-26T14:09:28Z
dc.date.available2018-07-26T14:09:28Z
dc.date.issued2017
dc.description.abstractThe role of political knowledge in engendering political participation among youths in a society cannot be overstated. Yet, there is scarcity of research in this area. Thus, this study assessed the moderating role of political knowledge in the relationship between Access to Political Information on Facebook and Twitter (APIFT), Political Interest (PI) and Policy Satisfaction (PS) with Online Political Participation on Facebook and Twitter (OPPFT). A cross-sectional survey was conducted on 238 undergraduate students of Universiti Utara Malaysia. Questionnaire was used to collect data which was analysed using Partial Least Squares-MultiGroup Analysis (PLS-MGA). Results revealed that political knowledge moderated the relationship between access to political information on Facebook and Twitter and political interest with youth online political participation on Facebook and Twitter. However, it did not moderate the relationship between policy satisfaction with youth online political participation on Facebook and Twitter. Generally, these findings suggests that political knowledge plays a significant role in youth online political participation in Malaysia. Consequently, this study has added empirical evidence to predictors of political participation while at the same time contributing to the body of knowledge on online political participation.en_US
dc.description.sponsorshipUniversiti Utara Malaysia Post Graduate Incentive Research Grant Scheme S/0 Code : 15697en_US
dc.identifier.citationAbdulrauf, A. A., Hamid, N. A. & Ishak, M. S. (2017). Cognitive Engagement and Online Political Participation on Social Media among Youths in Malaysia. The Moderating Role of Political Knowledge Proceedings of International Conference on Communication and Media 2016 (i-COME‘2016). 1-6. Published by International Communication Association (ICA). SHS Web of Conferences, 33, 00085. DOI: 10.1051/ 73300085. (ISI indexed proceeding). http://www.shs-conferences.orgen_US
dc.identifier.urihttp://hdl.handle.net/123456789/1053
dc.language.isoenen_US
dc.publisherInternational Communication Association (ICA). SHS Web of Conferencesen_US
dc.relation.ispartofseries33;
dc.subjectPolitical Knowledgeen_US
dc.subjectOnline Political Participationen_US
dc.subjectYouthen_US
dc.subjectFacebooken_US
dc.subjectTwitteren_US
dc.titleCognitive Engagement and Online Political Participation on Social Media among Youths in Malaysia: The Moderating Role of Political Knowledgeen_US
dc.typeOtheren_US

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