SOMETHING ELSE BEYOND MARKETING?

No Thumbnail Available

Date

2025-06-19

Journal Title

Journal ISSN

Volume Title

Publisher

The Library and Publications Committee, University of Ilorin, Ilorin, Nigeria

Abstract

Description

Keywords

Marketing, Marketing--Social aspects, Services marketing, Consumer behavior, Branding (Marketing), Internet marketing, Political marketing

Citation

Gbadeyan, R. A. (2025). Something Else Beyond Marketing? (284th Inaugural Lecture). Library and Publications Committee, University of Ilorin, Nigeria.