Trade Exhibition and Small and Medium Scale enterprises Development: Study of selected SMEs in Kwara State
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Date
2018
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Faculty of Management Sciences, University of Ilorin, Ilorin, Nigeria
Abstract
The need to promote product has become so essential because when customers are not aware of a company's product they might not have interest in purchasing the product. Hence, trade exhibition as may be appreciated by customers may serve as a marketing tool to SMEs. Therefore, the study seeks to examine trade exhibition as a marketing tool to small and medium scale enterprises development. (A case study of some selected SMEs in Ilorin). A total of 134 respondents were selected for the study using Godden (2004) sampling technique and data was collected using the primary source. Multiple regression analysis was used to analysed the data. Findings from this study revealed that independent variable (trade ILORIN, KWARASTATE exhibition) has effect on customer's awareness. The study concludes that trade exhibition has a significant impact on the development of SMEs and this creates a radical improvement in building brand proximity, customer satisfaction, profitability, livelihood and growth of SMEs in Nigeria. The study therefore recommended that SMEs should work much in keeping a direct relationship with customers and also continuously examine the effectiveness and efficiency of their current process and product to determine if it calls for promotion or not.
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Olawale, Y.A., Salman, A. & Abdulraheem, Nm (2018): Trade Exhibition and Small and Medium Scale enterprises Development: Study of selected SMEs in Kwara State. Ilorin Journal of Management Science. 5 (1); 75-89