Staff motivation strategies in the management of Nigerian film production company.
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Date
2015
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The Department of the Performing Arts, University of Ilorin, Ilorin, Kwara State, Nigeria
Abstract
Motivation is an essential element for the attainment of goalsetting of an organisation. It is a crucial area of management which cannot be underrated and its essence in the management of human capital and organisational efficiency cannot be quantified. This is because employees of an organisation are valuable assets which can make or mar the organization, management strategy, in view of the importance attached to motivation to motivation as a management strategy, this paper examines staff motivation strategies in the management of Rasol Entertainments, a film production outfit in Ibadan, Oyo State. In this paper, we employ the interview and deductive methods of research to examine motivational strategies in the management of Rasol Entertainments. In addition, the study adopts Fredrick Herzberg’s Two Factor Theory to identify factors that serve as satisfiers and dissatisfiers in the management of Rasol Entertainments. This paper, thus, observes among other things that making, role switching, financial support, trainee and industrial attachment programme, rewards, compensation and remuneration. However, it was discovered that Rasol Entertainment’s pay is not tied to educational qualification of workers/artists but the popularity they have obtained in the film industry. It was also discovered that the company has no retirement insurance and staff promotion plans. Consequently, this paper concludes that for any home video production company operating within the Nigerian home video industry to survive and withstand the challenges posed by the current economic recession, the in-house staff and artists must be well motivated to develop skills and interest to move the company forward.
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Keywords
Staff Motivation, Theatre Management, Entertainment, Film Production, Rasol Entertainments.
Citation
Rufai-Ahmad, K. (2015). Staff motivation strategies in the management of Nigerian film production company. The Performer: Ilorin Journal of the Performing Arts, 17, 76-85.